Wal-Mart and Netflix, sitting in a tree
Filed under: Deals
Retail behemoth Wal-Mart and online DVD rental service Netflix have partnered up. Wal-Mart previously had a rental program going and current subscribers will have the choice of having their membership taken over by Netflix. The deal essentially throws a life-preserver to Wal-Mart, who couldn't break the 100,000 member ceiling. It has to be tough for a company like Wal-Mart, used to entering an arena and crushing its competition, to admit defeat, but Netflix had a head-start in the market and had good word-of-mouth despite a higher price-point. 
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Reader Comments (Page 1 of 1)
6-16-2005 @ 4:19PM
The Complimenting Commenter said...
Very interesting post. It's nice to see Wal-Mart miss a step. Netflix is doing well, which I like. Thanks for posting the news. Well done.
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6-16-2005 @ 4:19PM
Michael Nguyen said...
This is one of those examples where great service and great word of mouth can overcome your competitor - even when it's walmart.
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6-27-2005 @ 3:58PM
John Opager said...
It's kind of good to see Wal-Mart failing in something, but I think that competition is a good thing. Hopefully Blockbuster will stay afloat...
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