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Curse of the Ware-Rabbit Promotion Goes Mobile

by Martha Fischer Sep 20th 2005 // 9:01AM

Filed under: Animation, New Releases, Movie Marketing

gromitThough only North Americans who use Cingular can share their joy, much of the rest of the world will have the chance to play a Wallace and Gromit game on their cellphones as they head to cinemas to see The Curse of the Ware-Rabbit. The game's developer is UK company Frontier, which has already successfully teamed up with Aardman Animations for an award-winning Wallace and Grommit home game; a Ware-Rabbit home game is also reported to be in the works.

The game will be distributed widely in Europe by companies like Orange, Vodaphone, and O2, and will also be available in much of Latin America and most of Asia.
 

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