Landmark Theaters brings back the discount card!!!
Filed under: Newsstand, Mark Cuban
Yesterday we wrote about Landmark Theaters' decision to eliminate its popular Discount Card, and you responded in the comments with lots of perspectives on discount cards and theater-going in general. Landmark must have been getting a lot of feedback on its Discount Card decision, because this morning Mark Cuban, Landmark's owner, responded in our comments with this:
Author: mark cuban
Post: Landmark Theaters axes discount cards
Post URL: http://www.cinematical.com
Comment: Consider it changed back
From: Bill Banowsky
Sent: Thursday, November 17, 2005 11:44 PM
To: *0245 Seven Gables Theatre; *0209 Nuart Theatre; Angela Anable; @Landmark Theatre Users
Cc: Tearlach Hutcheson
Subject: RE: Loyalty Program Announcement
Everyone,
Please continue offering the Discount Coupons to our patrons until further notice. Legitimate concerns have been raised about changes made to the discount ticket program and under no circumstances will we risk alienating our core audience. We will communicate with you shortly a stronger plan to integrate the group ticket program in way that will enhance our current offerings. Thank you for your valuable input. It is greatly appreciated.
Wow. A company that actually listens to feedback from its customers and responds accordingly, this quickly? Cuban and Landmark are smart to listen to their patrons; indie film fans are a loyal bunch -- offer places where they can see a lot of great films that otherwise wouldn't get seen outside of festivals, and reward their loyalty with programs like discount cards to encourage them to attend frequently, and they'll be there.
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Reader Comments (Page 1 of 1)
11-18-2005 @ 6:52PM
mark cuban said...
Not a lot of feedback. I track all comments about landmark across the web using icerocket.com (nice plug :)
I read the comment and the original post. Followed up and we made the change.
we thought the new program was actually a better deal, but decided to bring back the original program in order to give our customers choice.
Our first priority is always listening and responding to customers and always trying to make things better.
quick and simple change in response to customers.
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11-18-2005 @ 6:38PM
formerkendall said...
I am grateful to this site and every patron that complained. Bravo for standing to everyone for standing up for themselves. Thankfully the volume of the response was heard and acted upon. However, it is difficult for me to pat these guys on the back for making a decision to reverse something that they could have opted not to do with a bit of forethought and research. From my vantage, the majority of the decisions that they have made at Landmark have been short-sighted and lack planning, so don't get your hopes up. Read carefully clauses like, "until further notice." This leaves open the possibility of another insensitive change. Buyer Beware! And there are a still a large amount of complaints that are falling on deaf ears.
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11-19-2005 @ 2:36AM
formerkendall said...
Until I see a steady history of this, Cuban, your comments remain corporate lip service. I honestly like to be surprised--so convince me (and every other alienated patron.)
And I expect nothing less than a plug for one of your products. But, I will concede that icerocket has its usefulness; good for you. But perhaps you could focus some of your energy on improving exhibiton--by showing less commercials, provide better/more customer service to decrease lines at box office and concession (this will also help to improve customer conduct issues like talking during films and cellphone usage) and better grassroots marketing to foster important small and foreign films.
And thank you to Cinematical for posting these articles and comments. It is important that this information is deseminated to the viewing public for consideration.
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