Open House appearing in a yard near you

by Jette Kernion Nov 19th 2005 // 9:10AM

Open House director Dan Mirvish (also known as the co-founder of Slamdance) has decided that the traditional marketing channels to promote the DVD release of his low-budget movie musical just aren't sufficient. He's announced a "One Week Anniversary Edition" of the DVD to be released next Tuesday, Nov. 22. To build the necessary buzz about the DVD, Mirvish is organizing a huge promotion in which a half-million signs advertising Open House will be stuck on street corners and yards all around the country. I've never been inspired to buy or rent a DVD by seeing a yard sign, myself, but perhaps others might be swayed.

Weirdly enough, the DVD release of this musical about real-estate agents is scheduled one day before the theatrical release of the big-budget musical Rent ... and both movies star Anthony Rapp. Wouldn't hyping that coincidental connection make for more effective publicity than competing with garage sale and tanning salon signs?

[via Matt Dentler's Blog]

1 Comments

Reader Comments (Page 1 of 1)

11-22-2005 @ 1:47PM

Dan Mirvish said...

Hey Jette - thanks for mention our yard sign blitz! But yes, you make a good point about the RENT connection. We should do a better job hyping that Anthony Rapp stars in both films, and in OPEN HOUSE, he (like all the other actors) actually sang live on set - not like the lipsyncing on the $50mil. RENT. In fact, if you go to any RENT discussion group , MySpace site or forum, ask around and see if people have heard of OPEN HOUSE - you'd be surprised how many RENTheads do know about it - but equally surprised by how many still don't - and I know they'll all love the film.