George Lucas talks piracy
Filed under: Sci-Fi & Fantasy, Fandom, Tech Stuff, Distribution, DIY/Filmmaking, George Lucas, Home Entertainment, Comic/Superhero/Geek
George Lucas gave a rare, in-depth interview to The Hollywood Reporter last weekend, in which he liberally parcelled out his views on the future of motion picture techology. Some highlights:- The window must be collapsed. "I think it'll happen— it'll have to happen... because of piracy. It's the only way you can stop piracy; there is no other way...It won't be DVDs—DVDs aren't going to be around too much longer. If you can get it at home for $2, then why would you go on the street and get a bad version?"
- iTunes will keep the home entertainment industry alive. "Pay-per-view [will replace DVD]. It's the way kids do it today. It's how you do it on your iPod: They just download it. You pay 99 cents for music, and movies will be like two bucks. That will definitely change the economics of the business because (studios) are losing money now."
- American movies are too expensive. "The average [Hollywood budget] is something like $60 million, [but] the average cost of making a movie in Europe is $3.5 million. That's the way things are really competing. I think the American film industry is going to become like the rest of the world -- and people won't get paid as much."
- Movie theaters don't matter... "For studios, the fact is that the theatrical film market is less than 10% of their business -- it's very, very small. I mean, you could chop that off in a second, and it wouldn't even bother them -- they're just doing it as a promotional thing."
- ...but they're not going anywere. "I don't think the theatrical exhibition business will go away because I think people will always want to go to the movies, just as they go to the opera, they go to the ballet, and they go to football games. Football is a perfect example, where you can stay at home and watch it in the comfort of your own home and see a much better presentation, but people still sit out in the cold and cheer."
Reader Comments (Page 1 of 1)
11-22-2005 @ 11:39AM
thewebguy said...
i like seeing people in hollywood who actually look at what the future will do instead of trying to prevent.
Reply
11-22-2005 @ 11:43AM
Cesar Torres said...
It is about time the industry were a little more equitable. The U.S. film industry is bloated. Granted, the big budgets also mean bigger special effects, but we are really lagging behind in the heart of the movie experience, which is storytelling. Why is it that 9 out of 10 films that come out are craptastic? Because the system is bloated. I cannot wait for the day I can order a movie on my iTunes for 4 bucks.
Reply
11-22-2005 @ 11:51AM
JP said...
George Lucas has always been ahead of his time. He's one of the rare technology people in Hollywood.
Reply
11-22-2005 @ 11:54AM
JP said...
George Lucas has always been ahead of his time. He's one of the rare technology people in Hollywood.
Reply
11-22-2005 @ 12:06PM
The Jeremy said...
George isn't Hollywood and has never cared for the Hollywood machine. That's why his companies are not located in SoCal.
Time and time again, Lucas proves that the studio heads are intellectually challenged. As he stated, he's been pushing for digital presentation in the theatres, but the studios keep sticking to celluloid which costs the studios billions of dollars in distribution costs. There's no reason why the cheap comedies and disposable chick flicks aren't shot with HD cameras instead of film. Now I can understand sticking with celluloid for capturing the original images for truly artistic masterpiece films (despite the cost) but I cannot see the value of this being spent on stuff from Adam Sandler & co.
It really bugged me this summer that Episode III was shot using HD cameras and I watched the flick in Regal Cinema theatres (which are equipped with digital projectors which they show "The Twenty" on but then switch back to film projectors for the flicks) which projected the flick with standard film projectors. It just spake of ineptness on the part of 20th Century Fox.
Reply
11-22-2005 @ 2:00PM
Sebastian Gomez said...
Lucas is one of the rare people "in" Hollywood that does care about the future of this industry. Time and time again, he reinvents himself through technology to bring audiences fresh new ways of entertainment. George is the godfather of digital cinema and its future. He dazzled Rodriguez (Sin City) by showing him the power, the simplicity, the quality and speed of HD cameras. Rodriguez now has recruited Tarantino into the digital era. Spielberg is next on Lucas' list and once he gets on the bandwagon, movies will start to cost a lot less. That and actors will start behaving like normal human beings and accept a more reasonable compensation rather than strike gold and demand $30 Million a flick.
Long live cinema.
Sebastian Gomez
www.sebastiangomez.com
Reply
11-22-2005 @ 2:21PM
Greg Powers said...
Lucas is a genius, but his storytelling has really gone to shit. People aren't going to want shit whether it's 2 dollars on an iPod or 10 dollars at a theater.
Reply
11-22-2005 @ 2:30PM
Seth said...
$2-$4 is STILL cheaper than the g-ddamned $10 you are paying at the theaters! It will happen soon enough, especially with no lawsuits running against torrent (Bram) and the fact that he probably just made a deal with the movie people to use torrents as a distribution format. iTunes will still rock out on top, but if they made their stuff available to all platforms (not just iPod format) they would not just corner the market but probably be investigated for anti-trust monopolist views. However, I say let em, cuz if they are giving me movies for $2 instead of $10, they damn well deserve major market control.
Reply
11-22-2005 @ 4:00PM
Tim Kurkoski said...
Two comments:
1. George Lucas is not "in" Hollywood. He doesn't like Hollywood. He never did, and instead works the Hollywood "system" to his advantage from his perch in Marin County.
2. Droidmaker.com. Just today I was at a lecture by Michael Rubin, the book's author. Intensely interesting. Bought the book and can't wait to dive into it. You really want to know how Lucas works? How did he (and the people around him, both big and small) affect the digital revolution in filmmaking? How can we use this information to predict the future of the medium? Check it out.
Reply
11-22-2005 @ 4:21PM
FILMKILLER said...
Ya' know, there's nothing worse than a bunch of
!@#%ing film snobs posting about their "patron saint of bad writing and film direction" George Lucas. You people are so pathetic. Lucas was, is, and will continue to be "Hollywood". That's why you can't take a crap without some type of Star Wars merchandising being crammed down your all too eager throats. I'll bet you people still collect action figures...pff
Reply
11-22-2005 @ 4:22PM
FILMKILLER said...
Ya' know, there's nothing worse than a bunch of
!@#%ing film snobs posting about their "patron saint of bad writing and film direction" George Lucas. You people are so pathetic. Lucas was, is, and will continue to be "Hollywood". That's why you can't take a crap without some type of Star Wars merchandising being crammed down your all too eager throats. I'll bet you people still collect action figures...pff
Reply
11-22-2005 @ 5:00PM
Andrew said...
interesting stuff - If hollywood followed the iTunes model they'd have to compete on a level playing field with numerous indie films - with help anyone could get a digital distribution deal via iTunes or bittorrent. And the cartel the industry has right now will be broken down and heaven forbid, they'll have to watch their budgets and write stories people actually want.
Reply
11-23-2005 @ 1:51AM
miscblogger said...
i really like his comment on iTunes. I am really excited about their new video content.
Reply
11-23-2005 @ 2:27AM
lindenen said...
Lucas is also totally wrong. Releasing the film on dvd or on pay per view at the same time as in the theatres will kill the theatres. No one will go. Also, it will just give the pirates a perfect copy of the film. From then on, it's a race to the bottom in terms of price. It will also kill Hollywood because it'll all just become tv. Think about it. All movies will become made for tv movies. Ditching the theatres out of mindless greed is suicidal.
If they want to bring people back they need to take a long hard look at their movie content and make the movie experience a cheaper and more pleasant experience for moviegoers.
Reply
11-28-2005 @ 4:58PM
Thomas Elias Weatherly said...
We can influence the direction that media companies take with our spending. The will provide what we are willing to buy and at the price that we are willing to pay. Do not buy copy protected music or movies.
Reply
11-29-2005 @ 6:18AM
David Gurney said...
It's sad that this guy was once a proponent of high-quality presentation. Even if what he predicts comes to pass, he should be taking the opportunity to condemn it. This story is just another footnote in the chronicle of how quality died. Wake up, people. When people accept shit, that's all that will be sold. Look at the plastic bumpers on your cars. Look at the pixelated garbage you watch on DIGITAL cable and so-called HD. Look at the quality of anything you buy today. IT STINKS, and it's because of people like the guy who says, "Who cares if Adam Sandler is shot on celluloid."
If the producers don't care about quality, then nobody should be spending money on their product. DOWNLOAD AWAY, because disposable = garbage, and who wants to stand up and say, "Yes, I'm stupid enough to pay for garbage!"
Reply