Just accept it: soccer rules the world
Filed under: Disney, Warner Brothers, Box Office, Distribution, Newsstand, Movie Marketing
Even though Americans like to pretend that
soccer doesn't matter, Hollywood freely admits that it truly is a matter of life and death - financially
speaking, at least. In anticipation of this summer's World Cup (which, for those of you who don't like sports where you
can't use your hands, takes place in Germany from June 9 to July 9), therefore, most of the big releases slated for this
summer are being carefully scheduled to avoid June. Why? Because no men in Europe (Or, for that matter, in Africa. Or
Central and South America.) goes to movies when international soccer is on TV. Seriously - these people know what's
important. As a result, movies like Mission: Impossible III, The Da Vinci Code, and X-Men: The Last Stand, which would normally be thrown into theaters to kick off studio summer seasons are bowing on unusually early May dates. Meanwhile, other studios are holding onto their releases until the last week of the Cup, which is when both Superman Returns and Pirates of the Caribbean: Dead Man's Chest will debut. Though they're willing to compete in most territories with the semis and the final (when only four teams are left, the games don't come as fast and furious as they do during the group stages, so the conflicts are reduced), Warner Brothers and Disney are holding those releases back in France, Germany, and Spain, where fighting the power of soccer was (quite reasonably) determined to be pointless.
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Reader Comments (Page 1 of 1)
2-13-2006 @ 4:05PM
Daniel Leao said...
Of course it does !!!
And Brasil is gonna kick ass this year and we're not gonna be just the only ones to be five time champion of the world... but we'll be six time champion by 06.
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2-14-2006 @ 4:00AM
Marlowe said...
What are you talking about, you live in a fantasy Daniel. We (France) are gonna kick your butt, that's the plan.
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