Mark Beall's Geek Beat: It's Not a Special Edition Unless It's In a Fancy Box
Filed under: Action, Sci-Fi & Fantasy, DIY/Filmmaking, Home Entertainment, Movie Marketing, Comic/Superhero/Geek, Games and Game Movies

I was recently perusing a local movie shop -- you know, one of those outrageous places which still tries to charge $30 for a new DVD -- and while scanning idly across the film titles I came to a conclusion. A new rule, if you will, which will now enter the hard and fast code which governs my life; although to be fair, it's a rule which has been passively influencing me for quite some time. This particular visit simply provided the occasion for me to identify and solidify the thought.
Here is my rule, which sprang to mind after seeing one particular movie with at least four different covers: If You Are Going to Call it A Special Edition, It Had Darn Well Better Be Special. This rule breaks down into several smaller elements -- call them corollaries or clarifications or addendums, whatever you prefer. And so without further ado, the Geek Beat presents The Special Edition Doctrine:
1. Commentary tracks are no longer a special feature. We are well into the days of the DVD being the standard home cinema device, and the audio commentary has become a standard feature. The addition of a commentary track does not make your DVD special; rather, the lack of one makes your DVD deficient and substandard. I am personally to the point where the absence of a commentary track can be the deciding factor in my decision to purchase a DVD. They are not difficult to create and they quickly double the replay value of your film; you have no excuse (other than double dipping) for releasing a DVD without at least a director's commentary. If the original Batman film can be released on DVD with an entertaining commentary, there's no reason you can't do the same with your film, which you made only last year.
1b. Theatrical trailers or TV spots are not special, and the fact that you expect me to swallow such a ridiculous concept is insulting. Include them if you must, but don't pretend you are being generous because you did so.
2. The phrase "unrated" or "uncensored" does not a special edition make; this will henceforth be known as the Frat Pack Corollary to the Special Edition Doctrine. Oh no, you added 11.7 seconds of nudity and/or course language to your film! This may impress hormone-crazed 12-year-old boys, but it doesn't allow you to claim your film is a special/collector's edition. You are just trying to grab a few more bucks by acting sensational -- you know it as well as I do, so why lie about it? I'm cool with director's cuts (love them, as a matter of fact), but only when they're used to show you what the filmmaker really had in mind for his dream flick. Don't throw in 15 frames of a naked lady and call it the director's cut unless you are a really, really shallow director.
3. Give me a fancy box. If I am going to pay $30 for your product, I want it to look like I spent $30 on it. I want to put it on the top shelf of my DVD rack because it won't quite fit in the regular DVD shelving, and I want to smile when I look at it. I refuse to believe any DVDs in standard cases with standard covers which call themselves special editions. You should have a well designed, impressive-looking case with a bit of heft to it. Bonus inserts of concept art, plot sketches, or director's notebooks are a good idea. A full length graphic novel written by the co-director of your film is a great standard to go by -- more people should treat their fans like this.
4. There is a two-disc minimum for any "special" or "collector's" or "ultimate" edition. One disc for the feature film, obviously, which will also include at LEAST one audio commentary track. Gag reels, outtakes, and theatrical trailers can also be included on this disc, because as we discussed earlier, these things are not special. The second disc is for all the making-of featurettes, mini-documentaries and cast/crew interviews you can cram onto it. I want to learn all about how and why you made the film -- that's why special editions are made: for fans who want to know the inside story. Casual fans will just pay $15-20 for the standard version, which we know you will release at least two months in advance of the special edition. Extended or deleted scenes could probably be included on either disc, and these really ought to have audio commentaries as well.
So tell me, readers -- am I the only one who thinks like this? Are you all shaking your heads sadly at my insanity, or do you find yourself nodding in agreement? Help me out, team: let me know what other rules I should add to The Special Edition Doctrine and maybe we'll release an amended version of it sometime in the future -- we could even call it the Ultimate Edition, and charge you an extra 10 bucks for it!












Reader Comments (Page 1 of 1)
4-11-2006 @ 4:12PM
doug said...
Also, it is not a "special box" if they just wrap the same old dvd snapcase in a cardboar wrapper with the same artwork as on the case. Everything else I agree with.
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4-11-2006 @ 4:29PM
kaufman said...
All DVD's (special and "regular") need to have english-language captions. I watch movies late at night in a house full of sleeping people, so I like to turn the sound down very low and read the captions. I'm sure that there are lots of actual hearing-impaired people that will back me up on this one.
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4-11-2006 @ 4:39PM
Peter said...
I agree entirely, especially on the last point. My favorite DVDs are the ones which dominate my shelf space. Granted, some of these are box sets, but even still, they're at least original. Next time you're at Borders or wherever, take a look at the DVD side of the Nightmare on Elm Street Collection. That clearly wasn't some technological feat, but it still makes the set look awesome on any shelf.
I remember the first time I opened the Alien Quadrilogy and as each section of the casing unfolded my smile grew wider and wider.
The case for the limited edition The Wicker Man kicks a lot of ass, as well...
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4-11-2006 @ 4:57PM
m13b said...
I don't know how I feel about #3. I have the "tin box" Hellraiser and Evil Dead 2 sets, and they're such a pain in the ass to store.
On the other hand, the Chainsaw remake's fold-out chainsaw makes me smile every time.
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4-11-2006 @ 5:05PM
AEG said...
Heck yeah these *are* the rules. Pay attention Hollywood. No commentary track(s), no buy. Simple as that.
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4-11-2006 @ 5:11PM
Norima said...
I have only a few DVD, all of them "special" in some way. I have the three "Extended Edition" LOTR, with statuettes and all. That's special. I smile when I see them, but I also cry a bit because of how much they costed. There is a 3 pesos to 1 dollar ratio, so I had to save every cent I could those three years to get them.
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4-11-2006 @ 5:22PM
Stu said...
I totally agree with everything you've said -- except if there is going to be special packaging it must be practical. The UK release of the first series of new Doctor Who came is a TARDIS shaped box -- which is cool, except that's exactly what it is -- a big empty box. It takes up more shelf space than five vhs videos and its a nightmare removing the dvds because of the interior design. When I bought mine I had to go through a few in the shop looking for one which didn't rattle because the discs had dropped out and fallen into the box, and apparently this was the standard way the set was delivered by post. That new Planet of the Apes boxset might look cool with the Monkey head but once you've bought that, you're going to need to find a place to put it.
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4-11-2006 @ 5:42PM
Spytap said...
I still think the Se7en Platinum Edition set the bar for special editions. I love the artwork, and it really sets the mood for the film and extras. Top Notch.
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4-11-2006 @ 10:10PM
Mike said...
It makes me sad when I think that there's going to be new special editions of my favorite movies when HD-DVDs and Blu-Ray comes out. It wasn't so bad when I made the leap from VHS to DVD, because I didn't really have alot of special editions, aside from the Star Wars Extended Editions.
The other thing that irks me is when movies that really deserve special editions either don't have one or are done in a really bad way. For example, I bought Snatch in January since I didn't already have the movie. It was in this big box and came with cards, and the box listed off all these special features. I was really looking forward to displaying it on my shelf with all my other boxsets-The simpsons, Wayne's World, LOTR, The Office. However, when I opened it, the box had so much unnecessary empty space. The DVD was just the same Superbit DVD that came out, like, 4 years ago. The worst thing was that the DVD didn't have some of the features that the box advertised.
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4-11-2006 @ 11:13PM
bcc123 said...
Amen. Brokeback fans are the latest demographic to be ripped by a less-than-adequate edition, with a later deluxe as inevitable as gravity. Complete lack of commentary (ergh) and no deleted/blooped/re-edited anything. There's 3 short featurettes (Heath Ledger can ride a horse!) and one long one that was already shown on cable. Alas, many of us will be quite happy to lay another $30 on the sacrificial altar of Focus/Universal/NBC/Vivendi/GE/whoever the hell else they are. Support your local media superconglomerate, just in case their jet engine business breaks down!
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4-12-2006 @ 5:17AM
Jyn said...
It's got to the point where I wouldn't know how to go about getting a "standard" edition. To my mind, a "special" edition implies the existence of a "standard" edition, for the special edition to be more special than. I recall when Pirates of the Carribean came out, I could only find a "2 disc collector's edition". I decided to keep an eye out for any other editions that came out. Two years down the line, and still the basic edition that you'll get if you order it from Amazon is the "collector's edition". Sure, they've bundled in a third disc now, in some attempt to boost sales among the fans who thought "collector's edition" meant "the edition for collectors", and now find themselves re-buying a package that insultingly even has the original 2-disc package in it, plus another disc in a slipcover, but to this day, I've not seen a 1 disc "just the film, no extras" edition. THat'd be the one for the real collector of rarities.
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4-12-2006 @ 7:49AM
Elliott said...
I think it's a really nice extra if sequels come with a box that will hold both the original (which you may have already purchased 3 years earlier) and the new one. For example, I rushed out to buy Kill Bill Vol I when it was released. A year later when I bought Kill Bill Vol. II, it came with a box that held both DVD's and displayed the name "Kill Bill". It was very cool I thought.
I'm going to be sad when I buy X-men: The Last Stand and it will have to be all alone instead of being coupled with my X-Men and X2 discs.
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4-12-2006 @ 10:06AM
Jette said...
I see a lot of "one-disc, no extras" DVD boxes because I like to buy older movies on DVD. I guess the distributors figure that we're so grateful even to see "Holiday" or "Twentieth Century" at all that we don't care about the lack of extras. At least they're priced affordably.
I've never watched a featurette I thought was worth my time, and most commentaries seem kind of lame too. I would rather pay for excellent transfers with top-notch audio and video. I admit I like watching deleted scenes, and sometimes the more creative extras (the booklet Mark mentioned, artwork, or pages of the script of Sunset Blvd) are a treat. I like "director's cuts" but I want the original on the DVD too.
Also, I like Special Edition boxes to be attractive, but I also like them to fit on my shelf and to be practical. I got annoyed by the big-head Simpsons boxes not because they didn't match the others or because, as Fox claims, I "fear change" ... but because no information was printed on the spines, and because it was tricky to get the DVDs out of the box without dumping the inner cases on the floor. (Those aren't Special Edition boxes but are still a good example of form over function.)
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4-12-2006 @ 8:48PM
beaglebot said...
This reminds me of something I wrote back in March:
Dear MPAA/RIAA/TV People
Please to be using technology to advance us please to be stop using old laws to stop technology.
Some ideas for you to use that would help you harass the power of the internet for...profit!
1) Start offering a listing of the songs from shows from the last week and offering...downloads! I heard the song, I know I wanted to hear it again; you are all missing out by not selling something that costs you almost nothing. It gives a legal way to get these tunes, promotes the bands and makes you money. I'm going to burn the cd myself so you aren't even out the cost of the media or the storefront etc, just some dude to watch the computers
2) Start offering downloads of the show. Same deal as above. You can charge a couple of bucks and by the end of the season; I have a set that you did not have to do anything for but offer up a download. It lets lesser shows stay around legally and you do not have to put out collections for things that did not do well in the ratings but we liked enough to record. I would pay a little bit for a better legal copy, which brings us to:
3) Learn how to tier your sets. You need to release three of them. One that's just the show (or cd), one that has some gives the groovy dvd extras and one that is the super deluxe version that gives extended versions, directors cuts, booklets etc. And this is the important part: RELEASE THEM ALL AT THE SAME TIME. You aren't stealing sales from yourself but when you delay the release of the set with the extras, you’re pissing off the very people you want to buy those sets.
4) Release movies in the theatre, on DVD and Pay Per View the same day. Or only delay the release of the DVD and Pay Per View a week after the theatrical release. Do you not know yet that the audiences for these are different? You are losing money by not doing this.
I couldn't agree with you more. If it's going to be a special edition, it had better be special
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