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Mark Beall's Geek Beat: It's Not a Special Edition Unless It's In a Fancy Box

Filed under: Action, Sci-Fi & Fantasy, DIY/Filmmaking, Home Entertainment, Movie Marketing, Comic/Superhero/Geek, Games and Game Movies



I was recently perusing a local movie shop -- you know, one of those outrageous places which still tries to charge $30 for a new DVD -- and while scanning idly across the film titles I came to a conclusion. A new rule, if you will, which will now enter the hard and fast code which governs my life; although to be fair, it's a rule which has been passively influencing me for quite some time. This particular visit simply provided the occasion for me to identify and solidify the thought.

Here is my rule, which sprang to mind after seeing one particular movie with at least four different covers: If You Are Going to Call it A Special Edition, It Had Darn Well Better Be Special. This rule breaks down into several smaller elements -- call them corollaries or clarifications or addendums, whatever you prefer. And so without further ado, the Geek Beat presents The Special Edition Doctrine:

1. Commentary tracks are no longer a special feature. We are well into the days of the DVD being the standard home cinema device, and the audio commentary has become a standard feature. The addition of a commentary track does not make your DVD special; rather, the lack of one makes your DVD deficient and substandard. I am personally to the point where the absence of a commentary track can be the deciding factor in my decision to purchase a DVD. They are not difficult to create and they quickly double the replay value of your film; you have no excuse (other than double dipping) for releasing a DVD without at least a director's commentary. If the original Batman film can be released on DVD with an entertaining commentary, there's no reason you can't do the same with your film, which you made only last year.

1b. Theatrical trailers or TV spots are not special, and the fact that you expect me to swallow such a ridiculous concept is insulting. Include them if you must, but don't pretend you are being generous because you did so.

2. The phrase "unrated" or "uncensored" does not a special edition make; this will henceforth be known as the Frat Pack Corollary to the Special Edition Doctrine. Oh no, you added 11.7 seconds of nudity and/or course language to your film! This may impress hormone-crazed 12-year-old boys, but it doesn't allow you to claim your film is a special/collector's edition. You are just trying to grab a few more bucks by acting sensational -- you know it as well as I do, so why lie about it? I'm cool with director's cuts (love them, as a matter of fact), but only when they're used to show you what the filmmaker really had in mind for his dream flick. Don't throw in 15 frames of a naked lady and call it the director's cut unless you are a really, really shallow director.

3. Give me a fancy box. If I am going to pay $30 for your product, I want it to look like I spent $30 on it. I want to put it on the top shelf of my DVD rack because it won't quite fit in the regular DVD shelving, and I want to smile when I look at it. I refuse to believe any DVDs in standard cases with standard covers which call themselves special editions. You should have a well designed, impressive-looking case with a bit of heft to it. Bonus inserts of concept art, plot sketches, or director's notebooks are a good idea. A full length graphic novel written by the co-director of your film is a great standard to go by -- more people should treat their fans like this.

4. There is a two-disc minimum for any "special" or "collector's" or "ultimate" edition. One disc for the feature film, obviously, which will also include at LEAST one audio commentary track. Gag reels, outtakes, and theatrical trailers can also be included on this disc, because as we discussed earlier, these things are not special. The second disc is for all the making-of featurettes, mini-documentaries and cast/crew interviews you can cram onto it. I want to learn all about how and why you made the film -- that's why special editions are made: for fans who want to know the inside story. Casual fans will just pay $15-20 for the standard version, which we know you will release at least two months in advance of the special edition. Extended or deleted scenes could probably be included on either disc, and these really ought to have audio commentaries as well.

So tell me, readers -- am I the only one who thinks like this? Are you all shaking your heads sadly at my insanity, or do you find yourself nodding in agreement? Help me out, team: let me know what other rules I should add to The Special Edition Doctrine and maybe we'll release an amended version of it sometime in the future -- we could even call it the Ultimate Edition, and charge you an extra 10 bucks for it!

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