Tarantino To Help Build Weinstein Asian Label
Filed under: Action, Documentary, Foreign Language, Deals, The Weinstein Co., Movie Marketing, Cinematical Indie
I remember seeing years ago now, Quentin Tarantino's little mash note to Asian movies at the beginning of Wong Kar-Wai's Chungking Express and Takeshi Kitano's Sonatine. He brought them to art film success on home video. Now it seems that his enthusiasm for Asian cinema will have a larger outlet and platform: Tarantino will be working with Bob and Harvey Weinstein to develop their new Asian label, Dragon Dynasty. The Weinstein Company (TWC) will build the brand by expanding its library of Asian films (they have titles such as Ong Bak 2, The Killer and Hardboiled) by aquiring films across all genres of Asian film. Selected movies for theatrical distribution will be released by TWC. It's a smart move on the part of the Weinstein Co. to bring on Tarantino. He had trailers for Hero attached to release prints and DVDs of his Kill Bill films and even did a press tour to promote the movie. When Hero was released it became the first Chinese-language movie to place at No. 1 in the American box office.
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Reader Comments (Page 1 of 1)
5-24-2006 @ 1:50PM
Ervin said...
its a good move anything that has his name on is like a geek stamp of approval. i remember when iron monkey came out i had never heard of it went to see it and it was like the perfect movie for me.
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5-24-2006 @ 2:35PM
Peter said...
I respect that Tarantino can get people to go see movies, but I absolutely hate that his name trumps the names of the original filmmaker(s) - especially when he had absolutely nothing to do with the film's production. Hell, his name and face are pretty much the only thing you can notice on the cover of the R1 release of Chungking Express.
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5-24-2006 @ 2:37PM
Martha Fischer said...
Peter, I totally agree with you -- that was my first thought when I read this story. Intellectually, I know that his name probably helps, but it still makes me a little sick to see his name plastered all over a masterpiece like Chungking Express (the brilliance of which has as much to do with me as it does him).
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5-31-2006 @ 6:31PM
Breindel said...
Yes, but Tarantino is God, so who cares.
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