Budweiser's National Break-Up Day
Filed under: Comedy, Romance, Movie Marketing
Last week Martha reported on Google's collaboration with Universal to promote The Break-Up. The YouTube style of Google Videos solicits user break-up videos. Now, if you look on the the movie's site, you'll see another tie-in by Budweiser. They're touting June 2, the movie's opening date, as "National Break-Up Day." The landing page is stock full of surveys, checklists, and even e-postcards to let your significant other know they're significant no more: "National Break-Up Day is the perfect excuse to bail yourself out of that sinking ship." Frankly, in my present mood, some hops-and-barley-fueled venting of romantic frustration doesn't like a bad idea. Too bad, though, that the actual movie is giving us a Hollywood happy ending. _thumbnail.jpg)
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