Skip to Content

Find your next home with Luxist's "Estate of the Day"

Superman Afraid of Pirates?

Filed under: Action, Warner Brothers, Box Office, Fandom, Movie Marketing, Comic/Superhero/Geek, Remakes and Sequels

In what is no doubt the smartest move made yet by the Superman Returns team over at Warner Brothers, it has been determined the best release date for the film is a few days earlier than initially planned. Why exactly is a midweek start smart, you ask? Let me tell you. First, because it's a summer flick so it'll pull in decent opening numbers regardless. Whil the two weekdays may pull a few numbers away from opening weekend box office, it's not like the money isn't coming in, they just get it on a different day.  Primarily, however, it is intelligent because it gives the film a few extra days alone with the silver screen in a summer that looks to be full of blockbusters. One film in particular has Superman a bit nervous -- Pirates of the Caribbean: Dead Man's Chest, the sequel to another major blockbuster will be launching the very next weekend. By bumping the release up a few days Superman can stave off the pirates for a few extra days and hopefully rake in a little more box office cash.

I don't know about you, but I'm certainly planning on personally helping out the box office numbers for both of these exciting films. I don't think the extra two days will make much difference to me -- I imagine I'll still see it on the weekend -- but nonetheless it seems like a smart plan.

Related Headlines

 

Reader Comments (Page 1 of 1)

.