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Jack Black is a Smackdown Superstar

Filed under: Comedy, Paramount, Movie Marketing

Just when I thought World Wrestling Entertainment couldn't be more of a joke, I learned through Fark.com that WWE's website features Jack Black -- actually his Nacho Libre character, Ignacio, aka "Nacho" -- in its roster of Smackdown Superstars. If you go to the site, Black can be found hidden among "real" wrestlers. Click on his photo, and there's all kinds of advertising for the new film from Napoleon Dynamite director Jared Hess.

I know that WWE has become interested in Hollywood, but does Hollywood need to be interested in WWE? Maybe giving Black to Vince McMahon is payback for his giving the studios The Rock (I can't think of who got shafted, more)? Actually this is a pretty good cross-promotion for Paramount. As hard as it is for some of us to believe, millions of fans still love wresting and many of them will probably be drawn to this movie. I say WWE fans and Jack Black can have each other.

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