Kevin Smith Needs Your Help
Filed under: Comedy, Deals, Fandom, Movie Marketing, Comic/Superhero/Geek, Remakes and Sequels
Kevin Smith's films have not exactly been burning through the box office of late, although until Jersey Girl most of them could be (and were) viewed as modest successes by Smith and his fans (yours truly included). This means he needs either a good box office return or a great critical reception in the manner of Chasing Amy -- preferably both -- for his upcoming Clerks 2. To help with this goal, Smith has been inducting his fans into a personal marketing team, creating a contest to get the word out on his latest theatrical release. The deal is this: fans are to post Clerks 2 banners (which link back to the film's website) in every possible internet forum available to them: MySpace, websites, forums, message boards, etc. The fan who gets his banner in the most unique and/or impressive location will receive a guaranteed on-camera appearance in the very next View Askew film. Nine runners up will also get some manner of swag.It is an interesting idea, and I'm curious to see how it turns out. Do you think it will help Smith generate interest in his film, or will it cause an irritated backlash against what could be perceived as internet graffiti? Clever or desperate -- or possibly a mix of both? I'll be impressed if a banner actually makes it somewhere other than message boards and movie/geek websites.












Reader Comments (Page 1 of 1)
6-14-2006 @ 10:21AM
Slam Peckinpah said...
Yes, please, let's give a big block of PR cheese to Kevin Smith. He really needs it. Maybe the reason his last few films belly-flopped wasn't due to marketing, but something else.
If you "win" then maybe he'll give you the hairhat that he and Mewes have to wear now that their hairlines are making like Smith's BO numbers. Bonus! Maybe he'll throw in a Walmart bowling shirt he counts as formalwear for the "awards" shows.
Then again, there could be a walk-on for one of his crazy commercialsfor Panasonic.
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6-14-2006 @ 10:23AM
jc said...
You mean like this:
http://www.clerks2.com/
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6-14-2006 @ 11:10AM
Elrond Hobbert said...
If you build it they will come Kevbo. One hint: Affleck was *not* the bomb in Phantoms yo.
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6-14-2006 @ 12:10PM
EE said...
I guess Jay and Silent Bob are HYSTERICAL to a handful of 35-yr-old comics geeks who still live in mom & dad's basement, but their one joke wore thin a long time ago for normal humans. It'll be interesting to see if Smith can ever grow beyond the characters and make interesting movies with actual story and characters. Clerks was reasonably entertaining, but Clerks 2 is a rental at best.
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6-14-2006 @ 12:28PM
Slam Peckinpah said...
Speaking from the basement dwellers, we've moved on to more sublime fare, like that of Messers Black, Ferrell, Wilson, and Chapelle. Smith is not even a gateway drug to more funnier material at this point....
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6-14-2006 @ 1:49PM
Noam Sane said...
Good lord, 'Dogma' is quite possibly the worst film I've ever seen (and I've seen a lot of 'em).
What's to like? Am I missing something?
Talk about painful acting - Chris Rock really has no business being in a movie, based on his stilted and awkward performance there.
Pheww. Stink-o-rama. You could be watching Bergman or a John Huston flick or something, anything - what the hell are you thinking?
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6-14-2006 @ 3:40PM
Scott said...
If "Dogma" is the worst movie you've ever seen then, despite your contentions otherwise, you haven't seen very many movies. Now, "Jersey Girl" on the other hand...
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6-14-2006 @ 4:05PM
Hobo Joe said...
Sounds like this "campaign" is going to backfire. It's really sad that someone has to beg people to come see his film, which is a sequel no less.
I am not a Kevin Smith fan. I agree, Dogma was juvenile and lame, mostly because it was so impressed with itself taking a stand against the popular mythology known as religion (okay, Catholicism). Oooh, Alannis Morissette as God! Whoa, man! That's, like... sacriledge!
I finally saw the first Clerks, and yes, it had some charm, but again, so juvenile. Smith is not a teenager anymore, but I can't help but wonder if all his buddies he hangs out with are. Now he's getting them to run out and post links to his sure-to-be crappy film all over the internet. Egads.
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6-14-2006 @ 4:22PM
Adam said...
It's quite amazing to see so many rally against a film they didn't sit through a trailer for.
I can honestly tell you three things.
One, Jersey Girl was too extensively edited, and the three hour version was actually a better and endearing flick. The theatrical release was garbage.
Two, with the exception of Jersey Girl, his numbers have never gone south. While he's trying to do a viral marketing campaign, Clerks II, with a budgetr of $5,000,000 has already recouped its costs in overseas distributions sales. Everything else this movie makes is just going to look good. They even moved the release date from August to July people are so excited about it.
Three, this flick is better than Clersk, and possibly better and more heartfelt, stranglely enough, than Chasing Amy. Watch it. Just stop talking about it and watch it. You'll understand. And ignore the trailers, they suck ass.
Adam
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6-15-2006 @ 12:59AM
Neil said...
What's the fuss with the marketing?
It seems to me that filmmakers have been more aggressive in trying to incorporate the Internet's networking ability to sell movie tickets.
We saw it already with Da Vinci Code, King Kong, The Break-Up, Robert Greenwald's Latest flick and now Clerks II...
Personally, I would have suggested a KongisKing type blog / video podcast, but, to each his own...
I wonder how this marketing plan will work
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6-15-2006 @ 8:38AM
Simon Wakefield said...
If theres any director who's been the trend setter as far as using the internet to help market his films and connect with his fans its Kevin Smith.
View Askew have a number of websites running including Kevins own blog (silentbobspeaks.com), a news site (newsaskew.com) and sites for each movie containing things like Video Blogs.
Additionally the main site for View Askew includes forums and while some Directors would be stand offish Kevins a regular poster on them giving both responces to questions, news on upcoming projects and just various posts about issues or his life.
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6-19-2006 @ 3:45PM
Pat said...
[quote]You mean like this[/quote]
More like this...
--BTW, Right on Adam!
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6-19-2006 @ 9:33PM
Kevin Smith said...
"Kevin Smith blows." "Kevin Smith is over." Blah, blah, blah - noise from folks who haven't seen the flick (but will).
God - you put together a fun little contest for folks to help you promote your flick (to the already-converted, mind you), and what's it get you: carping by the Cinematical forum trolls - who then feel the need to crap on said flick, sight-unseen.
You want real reviews, not conjecture? From people who've actually seen "Clerks II"?
http://www.variety.com/index.asp?layout=features2006&content=jump&jump=review&dept=cannes&nav=RCannes&articleid=VE1117930681&cs=1
http://www.aintitcool.com/display.cgi?id=23625
http://www.joblo.com/reviews.php?mode=joblo_movies&id=1430
Hope this helps.
Kevin
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6-19-2006 @ 9:33PM
Kevin Smith said...
And, a few more...
http://www.empireonline.com/news/story.asp?NID=18870
http://www.foxnews.com/story/0,2933,197269,00.html#1
(one story down from the "X-3" piece)
http://www.youtube.com/watch?v=O_PZNBjB0_A
(The 8 Minute Standing Ovation)
Hope that helps, too.
"Clerks II" - July 21st, everywhere.
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6-20-2006 @ 7:22PM
Pat said...
^^Yeah, What he said.
http://www.clerks2.com/myspace
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6-28-2006 @ 9:49AM
KYLAC said...
man i hate the haters....
who cares for those who dont like smith.... get over ya self.... an go back to your 60 year old porn an Tissues...
as for the BOX OFFICE screw it ... (its just a bunch of teen groopies that whouldnt know a good movie if it bit them on the butt)
oh an another thing.... say hi to ya mum for me ;)
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