Lex Luthor Takes Over
Filed under: Action, Site Announcements, Fandom, Movie Marketing, Comic/Superhero/Geek, Remakes and Sequels
Okay, this one is fun. Generally, in the final weeks leading up to a major blockbuster, I find myself with movie fatigue. That is to say I get tired of seeing the film on products and promotions everywhere and just want the film to happen. There's only so many times you can see Spider-Man on jelly jars and plastic bags, for example, before it starts driving you nuts. I hit the Superman fatigue wall sometime late last week. I'm still greatly anticipating the film, but I'm tired of seeing it absolutely everywhere. I just want to see the movie, I don't want to eat foods endorsed by it any longer. That said, the creative team behind Superman Returns' marketing and promotions has actually put together an amusing little gimmick I actually enjoy -- probably because it's less promotional and more for the amusement of the fans themselves. If you swing on by the official Superman Returns website, you'll quickly notice something is out of place. After the initial loading sequence, you hear a "WRONG!" declaration and see Kevin Spacey as Lex Luthor, who has officially "taken over" the Site of Steel. If you poke around you'll notice many of the site's sections have been altered by Lex, perhaps most notably the wallpaper downloads. Go have a look, it'll give you a good chuckle.
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Reader Comments (Page 1 of 1)
6-22-2006 @ 1:42PM
The Jeremy said...
I don't mind marketing hype when it seems like its genuinely embraced by the masses. I can recall back in 1989 how it seemed like everybody were wearing Batman t-shirts because people were genuinely buzzed about seeing the Dark Knight on the big screen in a serious film. In retrospect, too bad that film wasn't equal to the later *Batman Begins* because that film deserved to be hyped but did not enjoy it due to Warner being skiddish about public apathy due to the disaster that was *Batman & Robin*.
I would be enthused about the reported website "hack" had it been the voice of the late Richard Pryor. Although I would be truly laughing if some real hackers defaced the official site ala what happened before the release of the cinematic travesty known as *Hackers*. I swear, now there's a movie so bad that its good. Maybe John Waters actually ghost-directed it to be intentionally bad. I wonder when Sony MGM will be releasing it on Blu-Ray.
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