Buying Tickets Online: Why Not?
Filed under: Exhibition
One of the biggest reasons I've heard for people going to the movies less often is the cost: Ticket prices, concessions, and related expenses like babysitters and parking. So it should be no surprise that online ticket-buying services like Fandango and MovieTickets aren't doing very well, as they add yet more expense to a night at the movies. Fandango is considering the possibility of variable pricing, in which the company would charge less for screenings that won't sell out. Reserved-seat ticketing is also an option, which I'd enjoy in theaters that show noisy commercials beforehand.I buy tickets online only when I think the movie/event is likely to sell out. A dollar a ticket doesn't seem like much if it means I know I'll get to see the movie when I want. When you compare the dollar fee to the service charges imposed on tickets for live performances, it seems like a relatively good deal. Example: To buy tickets for tonight's Austin premiere of Clerks II, you have to go through GetTix, the same company that The Paramount uses for concerts and live theater. The service charges and fees added $10 to an already steep $30 ticket. This is standard for theater and concert tickets. The question is: do moviegoers feel like they're getting the same value for money that they would at concerts or other special events? What do you think?
[via TechDirt]









Reader Comments (Page 1 of 1)
7-13-2006 @ 3:44PM
bgdc said...
Movietickets.com is free at AMC when you put in your AMC Moviewatcher number.
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7-13-2006 @ 3:58PM
Armaan said...
I think that anything more than eight or nine bucks (Canadian) for a movie ticket is too much, but that might be because I'm just used to paying that. I remember when tickets here were close to fifteen dollars; nobody went to the movies and prices eventually dropped again.
As for buying tickets online, I've never felt the need to, and I think most movie-goers feel the same. Movie tickets just aren't as valuable as concert or special event tickets. Whereas getting a concert ticket is pretty inconvenient, thereby justifying the additional charge, getting a movie ticket is incredibly easy. Unless the prices are less than what you'd pay at the theatre, there's no real point to buying online.
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7-13-2006 @ 4:17PM
Elliott said...
It actually costs me $2 to buy tickets online. $1 surcharge and $1 for not being able to use my student discount.
Sure, I graduated a couple years ago, but as long as I resemble the picture on my student ID, I'm totally using it.
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7-13-2006 @ 5:06PM
Timothy said...
I'm the same as Elliot- my college student ID doesn't have a year on it and I'll use untill I'm wrinkled and gray.
There are a couple thaetres hear that have gone to "family twilight" pricing- movies between 4 and 6pm are just 5 bucks. I like those theatres.
Otherwise, the only films I bought tickets online to were the IMAX showing of Superman and the midnight showings of the Star Wars prequals. None of the other sell out and if they do, there's usually another showig in a half hour you can go to if you didn't buy tickets in person ahead of time.
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7-13-2006 @ 5:12PM
andy said...
Actually buying tickets online sometimes gives you the option of buying at the senior prices (minus 2 bucks) without any proof of Brimley-ness and you can skate right in. The kids who rip tickets could care less.
My buddy and I do it every time. We figure it's the theater's surcharge for showing us back to back commercials while we wait for our movie to start.
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7-13-2006 @ 5:31PM
Jay Allen said...
The last time I used Fandango was for Harry Potter 4. The rest of the time, I've had zero trouble showing up at zero-minute and purchasing from the ticket machines. Fast, on the fly, and I still gain the most valuable part of the Fandango experience: NOT HAVING TO DEAL WITH A HUMAN BEING.
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7-13-2006 @ 7:09PM
Beeslo said...
So I used to work at a movie theater and I know how bad ticket prices have gotten, but I have also learned another thing: ticket takers don't look closely to your ticket. Meaning either go online or to one of those ticket kiosk they have in some theaters, and order your tickets. However, instead of purchasing a regular adult ticket, merely purchase a "senior" ticket. Most times these are even cheaper than "student" tickets. The taker has never noticed when I do this...and I do this a lot...lets say I can't even remember the last adult ticket I've bought. But what if they notice? Simply say it was a mistake and they will change it out for you, plus the added amount. Cause the fact remains that the ticket merely holds a seat somewhere in the theater, so even if it is sold-out you can still get in.
But like I've said. Done it for years. Never caught.
Is it hurting the theater? Nope. They barely make a percentage off the ticket sales, which is why the price popcorn so high. So really you are giving an "F.U." to the distributors who are charging outrageous prices for their films. So lie away and purchase some popcorn with the money you saved!
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7-13-2006 @ 7:11PM
Beeslo said...
Just saw Andy's comment... 'nuff said.
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