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Slim Down for Summer with That's Fit

Speaking of Bizarre Film Promotions

Filed under: Comedy, Universal, Fandom, Movie Marketing

It's not every day that we write up film promotions here on Cinematical. But then again, it's not every day someone sends me a picture of someone dressed up like a ... a ... giant sperm. Now, I don't know what it would take to get me to dress up like a giant sperm and serve drinks at a party, but I'm pretty sure it would have to be a hell of a lot more than they're paying this guy.

The sperm pic came attached to a press release about a promo for new film Accepted, which comes out August 11. The film is about a group of friends who, when rejected by every college they apply to, decide to make a fake college to convince their parents that they got into a school. The students at the fake school -- South Harmon Institute of Technology -- have to struggle to maintain the illusion their school is real, and end up competing with a snooty exclusive neighboring college.

Film stars Justin Long (Dodgeball, Herbie Fully Loaded), Jonah Hill (The 40 Year Old Virgin, Click), and Blake Lively (I was wondering what she'd do after her debut last year in Sisterhood of the Traveling Pants). Anyhow, pic sounds to me a bit like a take-off on the good old Revenge of the Nerds concept, but we'll have to wait to see how well it's executed. I'm not entirely without hope -- the film is the feature directorial debut of Steve Pink, whose writing brought us two very excellent films: High Fidelity and Grosse Pointe Blank.

On the other hand, it's produced by the guys who produced Bruce Almighty and Liar Liar, and written by the writing team who were responsible for the Olsen twins vehicle New York Minute, so we'll see. They have a couple of other projects listed as in production, so perhaps I've been going about screenwriting the wrong way, and the magical key to the kingdom is writing a crap film to make those Olsen girls a little more disgustingly rich.

Anyhow, Universal is doing a special promo for Accepted at Comicon next week, for all you lucky geeks who will be converging on San Diego for the event. All you have to do is look for a person dressed as a "S.H.I.T. sandwich" (no, I'm NOT making that up) or a hot dog (okay, we know what that is, at least), and go up and ask that unfortunate soul if you've been "accepted". You'll get a free pass to the pic, which will screen at Comicon July 20 and 21 -- and if you see the film, you're also invited to the Accepted keg party.

Party on, dudes -- and hey, be sure to grab an extra beer or two for the guy who's stuck being a giant sperm or a S.H.I.T. sandwich. He's gonna need it.

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