Scarlett Johansson, Athletic-Fashion Icon?
Filed under: Comedy, Deals, Scarlett Johansson
Quick, when you think "athletic fashion", who's the first person you think of? If you guessed, "Scarlett Johansson", then Reebok made the right bet. According to Ad Week, Reebok has signed a multi-year deal with Woody Allen's new favorite go-to girl to create the Scarlett "Hearts" Rbk line, which will feature (and I'm not making this up) "head-to-toe looks designed to take today's multi-dimensional woman from the studio to the street in style." I'm not sure exactly what a "multi-dimensional woman" is, but I bet there are some guys around here who'd like one.
Johansson is reportedly "enthusiastic" about working with Reebok on the line. Reebok president and CEO Paul Harrington characterized her as a "world-renowned style icon". Well, that makes sense, I guess, because when I think 'haute couture", I think "Reebok", don't you? Johansson will also be featured in a global women's advertising blitz for Reebok beginning in 2007, so if you just haven't had enough of her on-screen, you'll be getting more Scarlett than you can shake your ... tennis racket at.
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Reader Comments (Page 1 of 1)
7-25-2006 @ 4:57PM
EO said...
The Scarlett Johansson sports bra. Now there's a thought.
Reply
7-25-2006 @ 9:15PM
Jon C. said...
I think Reebok should have signed Woody Allen while they were at it.
Reply
7-25-2006 @ 10:54PM
Erin said...
reebok? she is a self-diagnosed lazy woman who loves to eat. not that it's a bad thing, but she's not exactly athletic, just beautiful.
Reply
7-26-2006 @ 2:33AM
Nathan said...
Johansson Reebotox - sportsware for slight lipped women who want to look expressionless?
Reply