Box Office Report: Snakes Win, But It's Not Enough
Filed under: Action, Comedy, Drama, Thrillers, New Line, Universal, Box Office
First, the good news for New Line: Snakes on a Plane topped the weekend box office. Hooray! And now, the bad news: Including the take from Thursday night screenings, the movie earned slightly over $15 million, a long way from the studio's somewhat conservative estimates that the movie would make in the low $20 million range. Since a movie like this was built and relies largely on word-of-mouth, the comparatively small opening weekend is a bad sign for the upcoming weeks. While it's assured that New Line won't lose money on the project -- it only cost about $30 million to make -- it's nevertheless going to be hard for them to argue that they're not disappointed by this open, particularly given that many were guessing the weekend totals would be between $30 and 40 million. Finishing second, barely, was Talladega Nights: The Ballad of Ricky Bobby, which took in $14.1 million in its third weekend in release, pushing the movie's total domestic earnings well past $100 million. World Trade Center was off about 40% from last weekend, and held firm in third with $10.8 million, while Accepted, Universal's major new offering, finished in the fourth spot with $10.1 million. The weekend's other major debut (and SOAP's companion in not-screen-for-critics land) was Material Girls; on about 1500 screens (roughly half Accepted's exposure), the Duff sisters festival made $4.6 million. Also worth noting is the success of Little Miss Sunshine, which continued its extraordinary box office run after adding more than 500 screens to its previously limited release. The film earned $5.7 million on an impressive $8212/screening, numbers that landed it in seventh place overall.
Full numbers are after the jump.
1. Snakes on a Plane, $15.3 million
2. Talladega Nights: The Ballad of Ricky Bobby, $14.1 million
3. World Trade Center, $10.8 million
4. Accepted, $10.1 million
5. Step Up, $9.9 million
6. Barnyard, $7.5 million
7. Little Miss Sunshine, $5.7 million
8. Pirates of the Caribbean: Dead Man's Chest, $5 million
9. Material Girls, $4.6 million
10. Pulse, $3.5 million
Reader Comments (Page 1 of 1)
8-21-2006 @ 9:43AM
unimental said...
I'm really surprised by these numbers on Snakes. I was thinking we'd see a $25 million opener at the very least. Given the fact that the "hardcore" fans have already seen it once or twice this past weekend combined with the poor reviews (as expected), I wouldn't be surprised if it pulls in under $5 million in the coming week.
That said, I really wonder what the numbers would have been WITHOUT all the hype? How much did this unique marketing experience gain in terms of hard dollars?
And consider this... "Anaconda", another reptile thriller loved by geeks and hailed for its poor screenplay and campiness, pulled in $16.5 million in it's opening weekend. In 1997.
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8-21-2006 @ 10:04AM
Dan said...
The reviews for "Snakes" weren't bad, all things considered. They were actually quite good. The funny thing is that whatever's at fault for the movie underperforming, the movie itself isn't really to blame. It is what it is and nothing less.
And even more damning than the box office for "Anaconda" -- which opened in a different season and thus is tough to exactly quantify -- is the fact that "Anacondas: The Hunt for the Blood Orchid," opened in late August two years ago and made just under $13 million in its first weekend.
I have two long posts going on my blog about this and I've pretty well come to the conclusion that if New Line had just ignored the Internet buzz -- or not ignored it, but accepted that it was happening and moved on -- and just treated "Snakes" as a normal movie and run a normal campaign, it would have done better business.
It also wouldn't have hurt if they'd screened it for critics.
It wouldn't have hurt if they'd released it earlier in the summer when the buzz was still peaking.
And it wouldn't have hurt if they'd just released it as a PG-13 movie...
-Dan
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8-21-2006 @ 10:15AM
Franklyn said...
I would have to agree that this was an awesome movie and would've made much more as PG-13. But for what it was, it was perfect anyway.
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8-21-2006 @ 10:24AM
Nino said...
I have to wonder how much of an appeal this film had outside of the hardcore, Internet fan base. My wife and I went to see it at 7:30pm on a Saturday night in a typical sububran movie theatre and there was only a handful of people who saw it alongside of us. That was quite surprising, but made me wonder if the fan base was more typical of the blogger crowd that likes to hang in more urban settings.
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8-21-2006 @ 11:22AM
Zachary said...
OMG, Hilary Duff should just f**king give up on the concept of her breaking through that severly limiting ceiling of being anything more than JUST a TV "'tween" set actress/singer. This movie was sooooo incredibly bad, not even (((I))) had heard of it, and I'm ALWAYS on top of the latest movie releases. You're limited, Duff... accept it!
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