MTV and Nickelodeon Grow Up
Filed under: Executive shifts, Paramount, Paramount Classics, Distribution, Dreamworks
Last time I reported on the confusing family known as Viacom, I mentioned that MTV Films and Nickelodeon Films were being adopted (consolidated) by Paramount Pictures. Well, I was sorta wrong. In continuing my allegory, let me just say that MTV and Nickelodeon are not being sheltered so much as they are growing up -- although like many young grown-ups these days, they will continue to live with their parents. In case you ever paid attention to the corporate logos preceding an MTV or Nickelodeon movie, you likely noticed that in addition to the MTV or Nickelodeon logos, the Paramount Pictures logo also flashed on the screen. This is because Paramount distributed the films. But now MTV and Nickelodeon are adults and can distribute themselves, just like Paramount Vantage, Paramount Classics and Dreamworks. They're still part of the Paramount/Viacom family, of course, but they are trusted more than they were as children (er, production companies). Best of all, like the adultalescents they are, MTV and Nickelodeon get to retain their cool status as brands for teens and kids, respectively.
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Reader Comments (Page 1 of 1)
8-22-2006 @ 9:25PM
Michael J. McCutcheon said...
Umm, how are they viewed as children shows, MTV has a bunch of blood, sex, and rock n' roll. In the 80's it was all about sex, in the 90's it was about WoodStock 94', now its about break through bands and American Idiot, now on the other hand Nick is a children network, but I still don't see how it is growing up, whenever I was a kid in the 90's some shows like Angry Beavers and Ren and Stimpy were aired but were taken off due to what the show aired, now you can find the violence on Spike, and when I look back I never knew how much sex and volence was really in cartoons. To put it in Short, MTV stayed as a Older teen/adult network, while Nick didn't grow up, but cut out all of the violent shows and put in more grade schools shows.
Sincerely,
Michael J. McC.
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8-23-2006 @ 12:32AM
Christopher Campbell said...
Their content isn't growing up, just their businesses. It was an allegory that I guess you didn't understand.
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8-23-2006 @ 11:23AM
Ashleigh said...
Well I'm 13 and I don't watch Nickeloden anymore. Nickeloden has grown up with the children of the 90's. They are 13,14,15 and they don't want to watch Ahh! Real Monsters or Busy Town. I remember all the old cartoons. I have only about three episodes taped. I never thought Nickeloden would lower themselves to this. It kind of pisses me off because I actually like shows like Ahh! Real Monsters. Anyone remember Alex Strange and The Popsicle Stick during the summer time. The OLD Rugrats is way better than that new thing about then being in middle school or highschool. If only Nickeloden would still air the shows from 10 years ago I would be happy to watch the channel.
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5-22-2007 @ 4:41PM
shaquita said...
Iam 17 years old and to me nick is getting really boaring and less funny every day. I miss the shows from the 90's and I have been searching high and low for ways to get them back on. Do you guys remember shows like: Are you afraid of the dark, Cousin Skeeter, All that , and Kennan and Kell. I am very disapointed in nick studios for giving up such good shows.
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