Amazing Grace for Goldwyn
Filed under: Drama, Deals, Distribution, Newsstand
Samuel Goldwyn Pictures seems to see a huge American audience for foreign, Kirsten Dunst-free period drama that no one else has noticed. To that end, they've picked up the rights to Michael Apted's Amazing Grace, a movie that phantom audience is sure to devour: The film stars a trio of talented actors who are also non-draws in the US (Ioan Gruffudd, Albert Finney and Romola Garai), and is a biopic of William Wilberforce, an 18th-century British abolitionist. Yes, 90% of America just fell asleep. Now to me, this sounds awesome (as does the distributor's insane-yet-admirable plan to collaborate with Walden Media on a "comprehensive marketing initiative" addressing modern slavery, and urging social action) -- but you know I'm a history nerd who enjoys reading books about things like maps and 15th-century monarchs. And moviegoers like me will earn this film what, $4,000 on its opening weekend next February? If you're not yet convinced that everyone at SGP has lost their minds (albeit in a wonderfully ambitious way), get this: The release date has been schedule to fall on the 200th anniversary of Parliament's vote to end slavery in all British-controlled territories. If anyone cares about this, I will be the happiest wrong person on earth, but really, the chances seems very, very slim.
Reader Comments (Page 1 of 1)
9-01-2006 @ 4:00AM
jonny rice said...
I wonder how far Walden Media will take their marketing plan considering that Wilberforce was an evangelical Methodist. There's no doubt that fact escaped Philip Anschutz, I would imagine.
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9-01-2006 @ 6:38AM
Kristian said...
I care! I work at the National Maritime Museum in Greenwich and have to teach schoolkids this stuff every week!
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9-01-2006 @ 9:15AM
Taras said...
It is a good theme for discussion...
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9-01-2006 @ 10:45AM
Veruka said...
I adore Ioan Gruffudd and would watch him in just about anything, so I too am excited!
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9-06-2006 @ 9:14AM
MrsMom said...
I don't know... this could be a sleeper film. With the efforts to engage the evangelical, history-buff, Anglophile, and socially-conscious segments of the movie-going audience, the targeted marketing may pay off. And Ioan Gruffudd's fan base grows exponentially with each new film he makes. If this thing has an appealing script, is well done, and has good production values, I think this could be the surprise film of 2007, especially if it's worthy of some Oscar nominations.
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9-05-2006 @ 7:11PM
Pat Caley said...
Hooray! Another field trip for my confirmation class! They learned more from the "Luther" movie than all the class time combined. God bless people who make movies like this even though they may not make a lot of money.
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