Box Office Report: The Covenant Casts a Winning Spell
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With only $9 million, The Covenant took top spot at the box office this weekend, marking the lowest opening for a number one film in three years. Seriously, $9 million? Man, did anyone go to the movies this weekend? With its PG-13 rating, pic chased after a younger, boy band-ish demographic, however, three-quarters of the audience was 18 or older.
Ben Affleck and the name 'Superman' was enough to boost Hollywoodland ($6 million) into the weekend's number two spot, even though it opened about $1 million shy of what studio execs were expecting. After finishing first two weeks in a row, Disney's Invincible failed to stay ahead of the pack, falling to third place with $5.8 million. Tony Jaa's martial arts extravaganza, The Protector ($5 million), and Jason Statham's Crank ($4.8 million) rounded out the top five.
Full numbers after the jump.
- The Covenant, $9 million.
- Hollywoodland, $6 million.
- Invincible, $5.8 million.
- The Protector (Tom Yum Goong), $5 million.
- Crank, 4.8 million
- The Illusionist, $4.6 million
- Little Miss Sunshine, $4.4 million
- The Wicker Man, $4.1 million
- Talladega Nights: The Ballad of Ricky Bobby, $3 million
- Barnyard, $2.6 million.
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Reader Comments (Page 1 of 1)
9-11-2006 @ 10:10AM
Brent said...
There was one big reason why people didn't go see movies this weekend - football. Seriously, Saturday had some great college games (I don't even follow college but was hooked) and Sunday had probably one of the best opening season line ups that resulted in 12 hours of football bliss. I was planning on seeing a movie, but then I saw the line up for Sunday and just watched football.
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9-12-2006 @ 1:20AM
Jim Gleeson said...
I doubt football is the only reason for the lackluster box office response this past weekend. After all, there have been pretty good weekends before that also had football in supposed conflict with going to see a movie. The reason is that no one buys Ben Affleck as Superman and could see that Covenant was pretty much going to be a retread of the Lost Boys and The Craft. The title for the blog post should be "The Covenant: The Best of The Worst"
What I don't understand is why "The Illusionist" didn't do any better. That movie clearly had an advantage over "The Covenant" in that Edward Norton is a great actor.
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