James Bond Rents a Ford, Works in a Slightly More Expensive Car
Filed under: Action, MGM, Newsstand, Movie Marketing, Remakes and Sequels
Casino Royale, the upcoming new James Bond film that introduces Daniel Craig as the new Bond will have 007 slipping behind the sleek and sophisticated wheel of ... a Ford? That's right folks, a Ford. He basically gets in this car and drives it to his hotel in the Bahamas, ostensibly from the airport. Talk about excitement. The rest of the movie will have him back in his beloved Aston Martin DB5 which returns for this film, but rest assured that Bond is the kind of guy who needs a car for every occasion. Apparently driving from your first class seat on a jet airliner to your swanky Bahamas hotel needs to be done in the luxury that only a Ford Mondeo can provide. I wonder how much Ford had to pony up to get this thing featured in the movie, can you imagine if Volkswagen had put up enough cash to feature Craig strolling from his plane to find a Beetle waiting on him? Priceless.Come on, look at this car. It doesn't say "Bond" at all, heck it doesn't even say "Powers." The thing looks like the front end of a Dodge Neon welded onto the back end of a BMW, not the gadget-packed car of a superspy. Two of the Mondeo's new design features include: bold wheel lips and a rising belt line. This is a car we're talking about here? The only bold lips and belt lines I want to see in this film are on the Bond girls, not on what amounts to a commercial for a car. He could be riding a Segway from the airport to the hotel for all the audience is going to care. People are going to be counting down the seconds until the bullets start screaming across the screen, not thinking "Wow, I should pick up a Ford Mondeo so that I can also be like Bond."
Just check out the standard Bond-issue Aston Martin features, and keep in mind that these were from 1964's Goldfinger, they've probably at least added wifi access by now:
- Front firing Browning .303 calibre machine guns behind the front indicators
- Retractable blades in the tire spinners
- Rising bullet-proof rear screen
- Radio telephone
- Radar scanner and tracking screen
- Passenger ejector seat
- Oil slick spray from rear light cluster
- Caltrops from rear light cluster
- Smoke screen from exhaust pipes
- Revolving number plates - "BMT 216A" UK, "4711-EA-62" France, and "LU 6789" Switzerland
- Front and rear extending rams
- Gun cabinet under driver's seat
- Bullet-proof windshield and rear windscreen










Reader Comments (Page 1 of 1)
10-11-2006 @ 2:14PM
Tony said...
Of course Ford owns Aston Martin, so it's not necessarily a big surprise that they managed to work their everyman brand in with their luxury sportscar brand...
Reply
10-11-2006 @ 4:19PM
CRod said...
What.... Bond doesnt think hes going to get attacked getting off the airport driving to his hotel!!! Tell me he has some rockets or at the very least and ejection seat installed in that thing.
Spy department must be getting hit with some cutbacks ;)
Reply
10-11-2006 @ 4:23PM
Elliott said...
This story is a little dated.
http://www.autoblog.com/2006/03/04/mondeo-ford-mondeo-007-set-to-drive-mass-market-ford-in-casino/
Of course we are all excited to see the Aston in action, but comparing any part of this luxury car to a Dodge Neon is ridiculous. Why do I say luxury car? Because this car is sold in the United States as the Jaguar X-Type for around $35,000.
More pics here: http://www.autoblog.com/2006/10/09/ford-mondeo-pics-officially-released/
I really don't see why it's such a big deal since you said so yourself, "People are going to be counting down the seconds until the bullets start screaming across the screen", not worrying about what car he takes to the hotel. Next.
Reply
11-20-2006 @ 1:57PM
A. King said...
For a rental, this car ain't half bad. As a matter of fact, when it came zipping onto screen in Casiono Royale, I was actually intriqued as to what kind of car this was. Imagine my suprise when I noticed the little Ford logo. This car may have an "Every Man" quality, but with those sleek lines and flashy rims, I'm almost compelled to actually consider buying not just an American Car, but a Ford of all things.
Reply
11-23-2006 @ 8:36PM
Devon said...
One thing about the Super Spy. This is a "prequel" right so Bond is not a super spy yet. He is just getting started. Why then would MI6 invest some serious coin to give Bond a MI6 spy car, when he is on holiday no less? Besides he dose get his Aston later anyway.
Reply