The Queen Creates Fashion Frenzy (or Halloween Costume Idea?)
Filed under: Drama, Independent, New Releases, Fandom, Miramax, Cinematical Indie
When it comes to fashion, women in their 70s aren't the first that come to mind as being trendsetters, even if they are royalty. Regardless, a new clothing craze has been influenced by something worn by Queen Elizabeth II, or at least something worn by Helen Mirren in her portrayal of Her Majesty in the recent film The Queen. The main article being sought is a Barbour wax jacket called the Beaufort, though other featured garments such as a quilted Liddesdale jacket are also in demand by fans of the film.
I'll be honest that after enjoying The Queen, the only product left in my mind was possibly Range Rover, and not because I wanted to go out and buy one (Elizabeth's gets stuck in a stream), but thanks to this story, I've realized that even my noticing of brands onscreen is indicative of how influential film's may be with product placement, whether blatant or casual. I don't know if I've ever wanted to run out and get something featured in a movie (not counting things that don't exist, of course), so I can't offer any personal examples, but I'm curious to know if any of you readers have purchased something you saw onscreen. Perhaps someone has been inspired by the menswear listed by GQ Magazine in their list of 25 greatest male movie fashions? Even as a halloween costume idea?
Anyway, as long as she's already a great model for their clothes, maybe Mirren could wear something sporty from Barbour (unfortunately they don't make gowns) at the Oscars? I hear she's definitely going to be getting an invite.
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Reader Comments (Page 1 of 1)
10-28-2006 @ 6:33PM
Christine Chapman said...
I bought a set of mexican drinking glasses like the ones featured in "Still Breathing". Everytime I use one, I smile, remembering that gem of a film.
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10-28-2006 @ 5:13AM
Milan said...
Uhmmm, the Queen drives Land Rover Defender while stuck in the river (not Range Rover). Most of time she drives Defender as she also does in a real life. It might look like a product placement, but in fact it is based on real facts. Coincidence? Maybe very well planned long-term PR by Land Rover :)
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10-28-2006 @ 10:17AM
Christopher Campbell said...
Oh yeah, I mistake one for the other all the time. I guess that shows another thing about product placement (and I know it wasn't real ad-based product placement) is that it helps to have a name unlike any other.
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