Hollywood Reporter Helps Promote Oscar Contenders

It's beginning to feel a lot like Oscar season, and the Hollywood Reporter has come up with a way to help studios tap into the ever-expanding internet audience by providing them with a venue to promote their top pics of the year. While most of those classic "For Your Consideration" ads usually appear in newspapers and magazines, most of the time they serve little purpose if folks don't know much about the film.

However, HR hopes to change all that with their For Your Consideration Studio Showcase, a web portal that showcases a number of different Oscar contenders from various studios. On the site, you can watch trailers, read screenplays and even RSVP to Academy screenings. Since it's still a little early, only Dreamworks/Paramount, Fox Searchlight and Universal have films on there now, but everyone else will likely follow as we get closer to nomination time. What do you think about this new form of advertising? Or are you the kind of person who doesn't care about Oscar statues and nominations -- you just want to watch a good film?

[via New York Times]