iTunes to Sell Fox Movies?

I was just reading this column on Macworld about how it has been two months since Apple debuted movie downloads via iTunes, and how it has been too long and too much a success for other studios besides Disney to not join in. Even though I'm aware of a major reason for the slow migration by Hollywood to iTunes, I decided to do a little search in order to find any other stories on the status. Turns out, I completely missed this news on our own Apple Weblog. Looks like Fox may be the first non-Disney studio to offer its movies through iTunes, though a deal is still only in the negotiation stages. You guys know what that could mean, right? Star Wars available to download. Actually, I have a good feeling that Lucas wouldn't be into that idea.

Anyway, Fox has been in talks with Apple before, so we can't get our hopes up just yet. One thing I wonder is why Paramount and Warner Bros. haven't shown interest. Is it because they are going exclusive with XBox? However, nobody knows what that service will be like or how successful it will be. But, we do know that Disney has so far sold over half a million movies through iTunes (and earned $1 million in the first week alone), so I would think all the studios would be more interested in Apple's service.

What I also want to know is, what happened to Lionsgate in all of this?