Office Space Used to Sell Non-productivity
Filed under: Classics, Comedy, Celebrities and Controversy, Newsstand, Movie Marketing
I posted earlier today on Joystiq that a new TV commercial for the role-playing game World of Warcraft hit the airwaves on Monday, which of course means it hit YouTube about .0815 seconds later. I'm waiting for the day that things come out on YouTube before they reach TV or the big screen. YouTube will become self-aware and telepathic and rule the world one day. You think Terminator was just a movie? SkyNet is YouTube, silly rabbit.Oh, look ... we've veered back on-topic. This commercial features footage from Office Space with everyone's favorite cubicle-slacker Peter Gibbons (Ron Livingston) playing WoW while Bill Lundbergh (Gary Cole) tries to talk to him about TPS reports. Originally in the scene, Peter was playing Tetris, but they've stuck this footage in pretty seamlessly. Look how they've even littered his desk with the Warcraft box and game discs.
The ad works here because Office Space isn't generally considered a "classic", but how long until companies really screw up something that Cinemaniacs will cry sacrilege over? Come to think of it, it's already happened several times. We've had Gene Kelly selling Volkswagens, Steve McQueen pushing Mustangs, and Elton John plugging Diet Coke with Humphrey Bogart, James Cagney, and Louis Armstrong. The recent Gap commercial starring Audrey Hepburn was funky and fun, but I found myself wondering what she'd think about it. It's hard to imagine that she would be thrilled. Will Apple use Citizen Kane to sell iPods? Matthew Broderick hawking new computers in WarGames? Okay, that last one probably wouldn't really bother me, but when does it end? At what point is too much just too much?
Check out these ads after the jump and let us know what you think.
Ron Livingstone and Gary Cole sell video games.
Gene Kelly wants you to buy a Volkswagen Golf.
Steve McQueen loves Mustangs, we know that. This is a commercial reminder.
Audrey Hepburn sells skinny pants (probably better than anyone, but still).
Andy Dick's parody of that ad, although I'm not sure which is more offensive. At least this one made me laugh.
Reader Comments (Page 1 of 1)
11-22-2006 @ 11:15AM
Rich Drees said...
Wow, is that Golf add creepy looking. And I hate the implication that something original needs to be updated, an idea that is negated by how craptacular the preceeding 56 seconds were.
I love the Andy Dick parody. It reminds me off his stuff from the old "Ben Stiller Show."
Reply
11-22-2006 @ 11:18AM
Rich Drees said...
Wow, is that Golf add creepy looking. And I hate the implication that something original needs to be updated, an idea that is negated by how craptacular the preceeding 56 seconds were.
I love the Andy Dick parody. It reminds me off his stuff from the old "Ben Stiller Show."
Reply
11-22-2006 @ 12:34PM
gadlaw said...
You forgot the horribly offensive ad where they had Fred Astaire dancing with a vacumn cleaner. I hate that crap. One way to assure I'll never buy a product is to rape the memory of dead celebrities. I did like the one where the actor was in on the joke where they had William Shatner selling direct tv or hgtv in character as Kirk. There is another one with that blonde (Jessica Simpson - my brain has difficulty remembering talentless media created creatures) in her character from that worthless Dukes of Hazzard remake. Both cases are less offensive than the ones where folks like Fred Astaire are pimped out without their consent and without respect for their memory.
Reply
11-22-2006 @ 4:55PM
Akbar Fazil said...
Wow... such hatred.
Usually I am against updates like this but I thought the Singin in the Rain was very well done.
Reply
11-22-2006 @ 4:56PM
Tony C said...
Ummm... What about all the bastardized movie scenes hawking DirecTV? Granted none of them were Oscar material, but I'm sure someone will sell out for enough satellite $$$.
Reply
11-22-2006 @ 5:09PM
Josh Boelter said...
I disagree that "Office Space" isn't a classic. The only one I like is Andy Dick's parody.
Reply
11-22-2006 @ 9:18PM
Geoff said...
Car adverts have been ruining my favourite music for years; for them to start on my favourite films was only a matter of time.
Reply