Premiere Takes Final Bow
In a depressing bit of news today, Hachette Filipacci Media US announced that the April issue of Premiere magazine will mark the last time the publication appears on newsstands; editor-in-chief Peter Herbst is leaving the company, and there's no word on where high-profile contributors like critic Glenn Kenny and Paul Rudnick's pseudonymous Libby Gelman-Waxner will wind up next. Apparently, Premiere will continue as an internet brand, but the print publication is dead -- which, of course, leaves even fewer alternatives for film fans in the US who like to, you know, actually read off of paper instead of the glow of their computer screen.
Premiere's folding pretty much leaves the movie magazine field in America barren on a consumer level but for Entertainment Weekly: Movieline's Hollywood Style has become a glossy consumerist piece of piffle, and publications like Moviemaker and Filmmaker are designed for a more discerning (and slender) audience. It's fascinating to me that the UK can support publications like Empire and Total Film, but any attempt to make a successful glossy consumer publication about movies in America fails with a rich, resounding thud. Will you miss Premiere? Or is the death of the print publication a good thing for the brand?









Reader Comments (Page 1 of 1)
3-05-2007 @ 5:56PM
akilis said...
This is not good news. EW pissed me off awhile ago to the extent that I stopped caring to read what they have to say and that started with theit over-airbrushed covers of featured stars. At least, Premiere was always worth the price.
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3-05-2007 @ 6:16PM
Gio said...
That is too bad. I love this magazine. Everytime I go to Barnes $ Noble this is the one I carry when I meet girls. My last 2 girlfriends started conversations with me about something from the magazine.
(I tell you this is a chic-magnet)
I dumped them both after a year, but that's another story.
I confess I hardly bought it, except for special issues with Star Wars characters; and when it came with 4 different covers.
Well, Adios Senor R.I.P.
Trivia for you movie fans: What actor appeared in the first cover of Premiere?
Clue: he looks good in a fedora hat, Wanted to kill Michelle Pheifer in the only time he played a bad guy, Was voted actor of the 20th century, And knows how to use a whip.
Clue #2: "I love you" "I know".
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3-05-2007 @ 7:54PM
marty said...
Not surprising. Magazines will go the same route that cinemas will eventually go. Out of existence. Online delivery will become the norm for journals, music and movies. Cinemas will be used to show future generations how we used to see films and will be only for 35mm enthusiasts ("you used to see films with OTHER people who you didn't KNOW in a SMELLY cinema full of the previous patrons' leftover food? That's disgusting!). Digital cinemas will be an experiment that will eventually fail in the next 10-20 years. Yep, we will be downloading movies into our huge home cinema systems in a peaceful environment and the quality will never be better.
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3-05-2007 @ 9:17PM
Gio said...
Dear Marty(as in Scorcece) you're right about journals and music going the way of the internet.
Also, mister Marty (as in Macfly) you're wrong about movies heading the same path.
My point is you can't deny the (tribal)experience taken from watching cinema with a group of fellow humans, who for few hours will sinc emotially with you.
TV is called the 'cool fire' cause it somehow replaces the living room fire for people to gather at home (or cave if you will)to tell or hear stories.
Now pour gas into that fire and it becomes the cinema: huge and God-like, something we look up into the heavens for, and tells the tribe or clan how to feel, all as one.
In other words it touches the very core of our roots. That's why movies will always have violence and sex.
Yes, we live in a individualistic society, and I confess I love movies at home. But nothing will replace the human clan around the fire.
And the bigger the fire, the bigger the guns Rambo will carry in Rambo 4.
I saw Borat in a sold-out showing, I pee in my pants.
I saw it again yesterday on my 42" Panasonic plasma , i fell sleep.
One more question: The year is 1977, 'A New Hope', opening night (midnight show). Then you read the words: "A long Time Ago in a Galaxy far, far away..."
Marty, where would you rather be?
-I knew you'd say that!
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3-05-2007 @ 9:26PM
Christopher Campbell said...
Haven't read the print of Premiere in a long time, but the news makes me sad anyway. It was my first introduction to film writing, and also as I kid I was a big fan of their movie poster trading cards. I wish I still had them.
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3-06-2007 @ 1:30PM
ctb1010 said...
The problem with Premiere is that as a once a month magazine, its news always felt dated to me.
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3-06-2007 @ 1:30PM
Jessica said...
As a Premiere subscriber, I'll miss my monthly dose of film writing. EW does pop-culture and the frenzy of a weekly, but I always welcomed Premiere's glossy features, photography and thoughtful articles. I may have gotten my initial subscription free, but I was sold and have paid money for it since.
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3-06-2007 @ 1:31PM
Carrie said...
So for the movie trivia question.... it's Harrison Ford! :) That was a lot of hints. Shoulda made it harder.
I too love Premiere! EW is quickly turning into nothing better than US Weekly.
Though I will forever be grateful for the support that they gave my favorite tv show...Battlestar Galactica! When no one else even really knew about the show- they put the stars on the cover!
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3-06-2007 @ 5:45PM
El said...
Dang. I am a subscriber and I just found out about this. Bummer. I subscribe to EW too, and it was nice to have two different styles of mags to read that were covering the same subject.
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3-07-2007 @ 3:19PM
Michele said...
FADE IN magazine - a favorite of mine - is their direct competitor as a national consumer movie magazine.
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3-08-2007 @ 6:58PM
hardcle said...
You're wrong about who was on the cover of the first issue of Premiere. Tom Hanks and Dan Aykroyd were on it for Dragnet. I still have it somewhere.
I was a long-time subscriber, and even though I haven't read it for a long time, I'll be sorry to see it go.
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4-24-2007 @ 9:19AM
allie said...
I will certainly miss a lot of things about premiere, most of all their prediction on the summer top 10 box office, it was a joy to compare to the actuals, i still remember the first time i got my hands on one of that issue, Spielberg and Ford were on the cover ..... good memories, Will miss you Premiere a lot
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5-14-2007 @ 11:02PM
Pauline said...
I don't know how all you folks knew about it months ago. I just got a copy of US Weekly to replace my Premiere for the rest of my subscription period (almost a year left), and was HORRIFIED! To try to send me a gossip rag instead of a fine magazine about movies and movie-making!! (I paid $40 for 2 years' subscription [to Canada]- my refund for the year left will be $11. Talk about adding insult to injury.)
The Internet is all well and good, but I can't take it into the bathtub to read as I did my Premiere magazine, can I?
If anyone knows of a suitable replacement, I'd sure like to hear about it!
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