BREAKING: Cigarette Smoking Will Now Affect Movie Ratings
Filed under: Celebrities and Controversy, Newsstand, Movie Marketing
Last month, I brought you news of the Harvard School of Public Health's proposed plan to take depictions of smoking out of movies marketed to young people. This February, Harvard and Johns Hopkins academics made a presentation on the matter to the MPAA, as well as executives from all the major studios. (You can read in-depth notes on the materials presented and view PowerPoint presentations from the meeting here). In 1999, a similar meeting had little to no impact. But times have changed, and today the HSPH's plan is being put into effect. Smoking will now affect movie ratings. It was just announced that the Motion Picture Association of America "is expanding its current consideration of teen smoking to all smoking when evaluating and assigning a movie rating."
Said Harvard School of Public Health Dean Barry R. Bloom at the meeting that brought the change about: "No one has died from hearing the f-word. But 438,000 people in U.S., and five million worldwide, die each year from tobacco-related illness. We appreciate that movies are expensive, complex and demanding to make. If you are honest I think you will admit that most smoking in movies is both unnecessary and cliched, and serves to make smoking socially acceptable to kids." The MPAA agrees, releasing a statement today saying: "In the past, illegal teen smoking has been a factor in the rating of films, alongside other parental concerns such as sex, violence and adult language. Now, all smoking will be considered, and depictions that glamorize smoking or movies that feature pervasive smoking outside of an historic or other mitigating context may receive a higher rating." I'm no fan of censorship, but I can agree that smoking should be held to the same standards as sex and violence. A kid's a lot more likely to start smoking than he is to blow up a building based on seeing it in a movie. What do you guys think?










Reader Comments (Page 1 of 2)
5-10-2007 @ 5:36PM
pete said...
your no fan of cencorship but its ok to censor smoking.= bullshit. take a stand. either its ok to censor everything or nothign at all. make a choice stick with it.
second. i dont smoke. not cigarettes anyway. but c'mon this is crazy talk. maybe 50 sixty years ago when tobaco companies portraid there product as not damaging to your health, hell some went out and said smoking was good for you. but everyones knows the affects of smoking and what it can lead to. if you decide to smoke you deserve what you get. whats the world coming to. next you wont be able to smoke in your own home. oh wait depending on where you live thats already inforced if you live in apartments.
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5-10-2007 @ 5:37PM
Nathan said...
No one has died from hearing the f-word. Similarly, no one has died from watching someone smoke a cigarette in a movie.
This guy’s analogy is totally f-worded.
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5-10-2007 @ 5:52PM
Christopher Campbell said...
The ratings system isn't censorship, pete. There's nobody who is saying people can't smoke in movies nor are they saying that you can't watch movies with people smoking. The ratings are simply a parental guide. I'm not a fan of the MPAA, but things could definitely be a lot worse.
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5-10-2007 @ 6:02PM
pete said...
things could be a lot worse, maybe. but why thrown in the " I'm no fan of censorship" if censorship is a non-issue. i dont know... sounds fishy.
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5-10-2007 @ 6:11PM
Michael said...
Newsflash, pete: Stamping a rating on a film isn't censorship.
The rating itself does not prohibit any portion of a film's content from being exhibited, privately or publicly. The MPAA's rating system was developed specifically to avoid censorship (both mandated by the government and self-imposed by the Hays code) by providing a minimum of information about the general content of the film for the public's benefit. That's providing information, not stifling it.
Including smoking in the criteria considered when rating a film does not in any way prohibit smoking from being depicted in a film. If a studio or distributor chooses not to finance or exhibit a film, the studio is perpetrating censorship, not the rating.
Taking exception to the criteria considered by the ratings board and its transparency is one thing, but censorship is something entirely different.
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5-10-2007 @ 6:17PM
Michael said...
Showed up late to the party on that one...
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5-10-2007 @ 6:32PM
pete said...
I’m not going to pretend to even know what the hell the hays code is. Maybe I should Google it, come back when I am a bit more informed...no.
Look, opinion ahead, the HSPH is trying to censor smoking on the big screen, not the mpaa. if they had it there way, they will soon enough the way things are going, you wont be able to light up on a public street outdoors. They pressured the mpaa to cave on the issue. Like Nathan said. No one has died from seeing some one light up on screen.
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5-10-2007 @ 10:15PM
Eklen said...
Than shouldn't saying the 'f-word' be less severe now? Screwed up mpaa, Im so happy valenti finally died (not to sound evil or anything...)
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5-10-2007 @ 11:17PM
Jonathan Polansky said...
Actually, people have died and will die because of the smoking they have seen on screen.
One of the reasons that lung cancer kills more women than breast cancer is that the movie stars early on were paid to smoke by PR agents for the tobacco industry, to make cigarettes socially acceptable for women. If the tobacco industry didn't think product placement worked, they wouldn't have invested millions to put smoking back on movie screens after TV ads were banned in 1970.
The peer-reviewed research shows that, today, movie smoking recruits some 390,000 U.S. kids to smoke (about half of all new recruits), handing the tobacco companies $4.1 billion in lifetime sales revenue from each year's cohort (npv).
The MPAA's loophole-ridden placebo policy is a futile response to a May 1 letter from thirty Attorneys General asking the industry to keep smoking out of future movies "accessible to children and youth." Too drastic, with 120,000 deaths in the balance? Did you ever leave a movie thinking there should have been more smoking in it?
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5-12-2007 @ 1:42PM
Amber said...
this just seems like overkill. yes smoking is bad for the body. people know smoking is bad from the moment they learn fire and fire smoke is bad. i could understand the push for it if maybe you didnt have to set the things on fire before you put them in your mouth.
teens are gonna smoke anyway, lots just because you dont want them too.
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5-11-2007 @ 7:10AM
Peter said...
Actually, yes, I have left a movie thinking there should have been more smoking in it. I never thought I'd reference it for any reason, but Constantine definitely should have lit up at the end. It was perfectly in character for him to do so and, seeing as it was the final shot of the flick, I literally left the movie thinking there should have been more smoking in it. That is inconsequential, however, because the movie is weightless to begin with.
Have you honestly ever left a movie thinking there should have been less smoking in it? As soon as those credits rolled, the temperature in your blood soared because there was, at some point, 'too much smoking'?
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5-11-2007 @ 7:58AM
Micha10589 said...
Tobacco is a drug that leads to addiction and illness. The latter not only for the smokers but for second hand smokers as well. I as a German applaud the U.S. for being always the first to take actions to protect people from getting addicted to tobacco and protecting non-smokers from second hand smoke. And I do believe it makes a difference if the protagonists of a film light up or not because it will have an impact on the audience by way of identification and naturally especially on teens.
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5-11-2007 @ 8:27AM
caixapostal said...
Any person making apologies on smoking (or by idleness absent from discussions) probably is motivated by egotism and self-interest. The care for your pals, dudes, relatives, kids, friends and fellow makes impossible to ignore or praise the ill effects of depicting smoking as something glourious on a movie. Where's the glory in that?
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5-11-2007 @ 9:18AM
tom1 said...
When can we expect harsher rating for movies where people eat burger and fries? And amovie wehre people eat burger and fries, and smokes? Man, that's a NC 17 guaranteed...
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5-11-2007 @ 2:28PM
Sam G. said...
1) My problem with the MPAA code is the ratings board's obliviousness to context. Contrary to the MPAA's statement, I do not expect this to change once they take smoking into account.
2) Bloom's statement caling smoking in cinema "cliched" is his opinion, plain and simple. I don't agree with him on that either.
3) Should we begin to take into account how many people die from obesity? Car accidents? Maybe any movie that features someone eating cheesecake should get an R.
I am not a smoker. But I don't agree with the censorship of art because parents are unable to teach their kids the difference between real and fake, or the difference between right and wrong. If the MPAA would show the ability to evaluate each movie on a contextual basis and penalize those films that really do glamorize smoking, I would grudgingly accept this policy. They have not. So I am against it.
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5-11-2007 @ 3:07PM
Kevin said...
Its been said many times already, but people don't seem to get the point...THIS IS NOT CENSORSHIP!! The movies will still be released, still have the option of being viewed by the general public, etc., which means they are not being censored. This is merely providing another tool for parents and the public to use when deciding to see a movie. If the parent doesn't have a problem with smoking then they'll still take their kids to see it. Seems to me this argument is about 20 years to late, given that drug use/abuse has long been used by the MPAA to decide a films rating. Considering that cigarettes ARE a drug (one that kills more people than any other, as well as more people than cancer, heart disease, and car accidents COMBINED) I see no reason why it shouldn't be considered in the rating of a film.
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5-11-2007 @ 3:38PM
tom1 said...
It might not be censorship officially, but if you think that the ratings doen't influence what kind of movies are made you leave on the moon.
Poor Bogie. Poor Lauren Bacall. Poor Barbara Stanwyck. All the movies they were in would now be rated R or more. And poor movie characters, with this rampant nowadays culture that doesn't want them human, with their flaws, but simply, and only, role models.
The good thing is that now Die Hard 4 will really be rated R. Unless they decided to digitally remove McClane's cigarettes, and add a CGI patch...
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5-11-2007 @ 7:12PM
peggy said...
If the Harvard School for Public Health put all their brains, energy, and enthusiasm into something a bit more helpful for the *public,* like, say, worked to eliminate the suffering of the nasty realm of meth, heroin, or even (oh do they care about poor people?) crack use, maybe the American public would really served. All this does is serve the school. They all got to go home and tell their pals they went to Hollywood and made somebody change!
If you ask me, most Americans, smokers and non-smokers both, are sick of the antismoking bandwagon and its righteous, holy health mongers. It's time to pull it over and park it, dudes. That is, unless you've invented a nice, painless way for me to quit. Then I'm all ears.
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5-18-2007 @ 2:46PM
Abi8502 said...
Actually people have died from seeing smoking in movies. There's now a big movie about a woman who saw Grease when she was 10 and started smoking then, because the leads smoked and they became cooler when they smoked, and she died when she was 30. Do you really want that happening to other people? They might not be as strong against those sort of things as you are.
And I am definetly no fan of smoking, I cant be around anyone who smokes and I can't even breathe if someone is smoking anywhere near me. So I for one am VERY glad they're doing this...the older you are the stonger you are against that kind of pressure, and you have to be older to get into those films.
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5-12-2007 @ 9:20AM
Abi8502 said...
And to Sam G. we should have more people who are bigger in films because the stick thin look is way way too old. Bigger is better. If you see Hairspray then you can't tell me you don't like Nikki Blonsky. She's fantastic and now they're all being turned away because of their size. Also, now they want to put in the larger clothes that obesity is bad for your health..well they should put everywhere that bulemia and anorexia is bad for your health. Not everyone who wears bigger clothes are fat, just like not everyone who wears a size 2 is anorexic or bulemic.
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