Pac Man Gobbles Up New York Asian Film Fest
Filed under: Newsstand, Other Festivals
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Two days ago, the organizers of the New York Asian Film Festival sent around a mass e-mail announcing the sudden, unexpected departure of their main sponsor, Midway Games. Here's the first paragraph of the e-mail: "Subway Cinema never thought that the people who invented Ms. Pac-Man would kick us to the curb, but a mere four weeks before the start of the New York Asian Film Festival, Midway Games, who had been working with us as the festival's presenting sponsor, have pulled out of the festival entirely." The email goes on to state that the organizers of the fest didn't even know they had been abandoned until Midway representatives failed to show up at a scheduled meeting. "They never showed up, and they never called. When we finally tracked them down by phone in Chicago they curtly informed us that they were not giving us the sponsorship money, the decision was out of their hands and offered little in the way of further explanation."
The festival will now be "downsized," but apparently not abandoned, even though the email goes on to state that "now we don't even have a quarter in the bank to soothe our woes with a game of Tron." The NYAFF still has some degree of support from Magnolia Pictures, ImaginAsian and the festival's own organizers. If Midway has any kind of statement on this, they can send it to us at ryan.stewart@cinematical and we'll be happy to run it. Otherwise, I'd have to say that this sounds like a really poor way to conduct business.
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Reader Comments (Page 1 of 1)
6-02-2007 @ 6:23PM
MortalCon-bat said...
Wow, now I have another reason not to buy Midway Games. When was their last hit?...oh thats right, it was 10 years ago.
Reply
6-02-2007 @ 8:09PM
Ghonius said...
They should step up and get another more modern gaming company to sponsor them, ie, EA. Midway probably has no cash.
Reply
6-02-2007 @ 10:11PM
Peter said...
They weren't looking for a modern gaming company to sponsor them, Midway approached them because of John Woo's Strangehold and the fact that it is an Asian Film Festival.
It would make no sense for them to look for funding from a video game company that had nothing to do with Asian Film....
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6-03-2007 @ 3:26AM
Ghonius said...
boo hoo. poor them.
Reply