'Evan Almighty' Director Clashes With Studio Over Advertising, Source Says
Filed under: Comedy, Universal, Remakes and Sequels
When you're the producer/director of a movie that's been widely reported as wildly over-budget, you're going to get a little testy when the release date starts to roll around. But according to Nikki Finke, Evan Almighty maker Tom Shadyac recently "I'm not seeing any ads, and I don't know why. I'm not getting answers. People are giving me information that isn't true ... I'm only hearing about all the other summer movies, and nothing about mine," is what Mr. Shadyac complained about, according to Ms. Finke's unnamed source. The filmmaker even went as far as firing his long-time marketing consultants over the issue. Sounds to me like someone's getting his "this is why the movie flopped" excuses ready.
Tom Shadyac's other movies include Ace Ventura: Pet Detective, The Nutty Professor, Liar Liar, Patch Adams, Dragonfly and Bruce Almighty. Evan Almighty, which stars Steve Carell, Morgan Freeman, Lauren Graham and more CGI animals than you've ever seen before, opens on June 22.









Reader Comments (Page 1 of 1)
6-03-2007 @ 5:56PM
DaveTehWave said...
"recently through a mega-nasty hissy fit during a meeting of Universal execs and marketing folks. "
Through a fit?
http://homepage.smc.edu/quizzes/cheney_joyce/threwthrough.html
http://dictionary.reference.com/search?q=through
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6-04-2007 @ 12:56AM
Se7en said...
He should be ranting about the latest trailer, which manages to show what must be 90% of the movie.
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6-04-2007 @ 2:16PM
Jim Kosmicki said...
well, I've seen several ads for it -- enough to get my family interested. just because they aren't carpet-bombing the ads doesn't mean that they AREN'T advertising. After awhile, saturation advertising does the opposite on me -- the LAST thing in the world I want to do is go see the movie -- hell, I usually feel like I've already seen it a dozen times. I was the perfect target audience for Grindhouse, but I honestly felt that I'd seen most of the interesting parts over and over and over again by the time the movie opened.
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