Viral Marketing Campaign for 'Watchmen' Begins -- Or Does It?
Filed under: Action, Fandom, Movie Marketing, Comic/Superhero/Geek
While we still don't have any 100% guarantees on who will be starring in Zack Snyder's eagerly anticipated adaptation of Alan Moore and Dave Gibbons' graphic novel Watchmen (check here for the casting rumors that Snyder couldn't quite deny), the marketing of the film has already begun, or has it? Harry Knowles of Ain't It Cool News reported early on Friday that he had received an email from Rorschach, a deeply disturbed masked crime fighter who also happens to be one of Watchmen's central characters. The email contained a link to rorschachsjournal.com, a site whose contents consists only of a fullscreen version of the Rorschach-esque emblem you see here. Clicking on the logo activates an email link to rorschach@rorschachsjournal.com. When I sent an email to that address simply saying "sign me up," I got back an equally brief response saying "you are signed. .RR." The responses Harry got were far more colorful, so click on the link above to read them.Curious to learn more, I used my browser's "view source code" function to look at the page's HTML code. Come to find out the page originates from http://staff.theonering.net/xoanon/rorschach/index.html, which is part of a Lord of the Rings fan site. That page's title tags, incidentally, carry a message in morse code which translates to "Thanks for the emails. Will reply soon. The Veidt Method is a Lie." Veidt is, of course, Adrian Veidt, another character from Watchmen. Truncating that URL down to just http://staff.theonering.net/xoanon redirects you to a blog by this Xoanon person who, according to the staff page at onering.net is Michael Regina, one of the founders of the site. What it all comes down to is that it seems highly unlikely that this is a legitimate promotion for Watchmen.
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Reader Comments (Page 1 of 1)
7-01-2007 @ 10:27AM
Kurifurisan said...
Now they say "Kitty Genovese was the start."
Reply
7-02-2007 @ 9:02AM
Victor said...
Even though I'm a bit disappointed that it isn't an official site, I'm actually even more excited to know that TheOneRing.net guys are going to be focusing their efforts on Watchmen. This will be the place I come on a daily basis to find out what's what in Watchmen's world. It'll actually be better than any official site.
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9-02-2007 @ 3:58PM
DoomsdayClock said...
I've started a new fansite for Watchmen- http://www.watchmencomicmovie.com
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