More Viral Marketing for J.J. Abrams' 'Cloverfield' Arrives Online
Filed under: Sci-Fi & Fantasy, Thrillers, Mystery & Suspense, RumorMonger, Fandom, DIY/Filmmaking, Movie Marketing
Okay, now things are beginning to get a tad creepy. It seems the viral marketing has begun for this mysterious J.J. Abrams-produced "Cloverfield" flick. We already brought you the teaser website earlier today, and now two new sites have popped up. (Note: Did you notice the creature in between the two girls in that website photo? What the hell is that thing?) First, there's a blog that exists solely to point out how some dude named Ethan Haas was wrong. I'm not sure what it is he's wrong about, but the author seems obsessed with debunking anything Haas has to say. Now, once you're on that site, there's a link for another one -- EthanHaasWasRight.com. That site opens up to a graphic of a partially concealed ball (is that the so-called monster inside?), which features a number of odd symbols on its outer shell. There's also a city skyline in the background. Wait, there's more!
This isn't just a ball, it's a game. If you click on the ball, six symbols will pop up. Memorize the order in which the symbols pop up, then go back and click on those same six symbols. If you screw up, it will just repeat the pattern for you. Once you get that right, a grainy video featuring some guy (named Dan?) in a baseball hat appears. In it, he talks about how Ethan Haas predicted all this was going to happen, and that since we found the video, we're obviously in on the whole thing too. There's something about August 1st being an important day (missed that part), and then the video ends. Afterward, another game pops up; one that's a lot more intricate. There's three stars in the sky and some sort of oval-shaped puzzle (filled with symbols) in the center of the screen. If you wave your cursor over the star located on the far right, you'll see a sequence of symbols pop up on screen. That's as far as I got, as I'm not sure how to fit those symbols into the oval-shaped thingy.
I have no idea how this all fits into the film (I assume Ethan Haas will be a major character), but I do know that I'm having a ball with the little pieces they're unveiling each day. Most of the time the marketing turns out to be better than the actual film, but I'm hoping that's not the case this time. Head on over to these sites and definitely let us know what you think. Oh, and if you make it further than me, do share tips with fellow readers in the comments section below.
[via filmick]










Reader Comments (Page 1 of 2)
7-05-2007 @ 6:41PM
Rickmeister said...
It's Lost: The Movie!! Ok, maybe not really, but all these puzzles and clues are sure reminiscent of Abrams' show.
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7-05-2007 @ 6:57PM
tecnocrat said...
The letters at the top in code... 26 of them, so it's got to be an alphabet.
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7-05-2007 @ 6:56PM
Chris said...
If you view the page source of http://www.ethanhaaswasright.com/ you get some juicy info...
...war came, no longer from the elemental nor from the star's rain of fire. The world was again remade, and the glow was as the coming of the sun upon the Earth. The children of the gods were again too few, scattered and divided and among them walked the ancients and those whose thoughts were not as to the towers and the marvels, but to the End and the destruction of the Earth and to the fires from which nothing could escape.
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7-05-2007 @ 6:59PM
tecnocrat said...
Got in, another video.
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7-05-2007 @ 7:00PM
tecnocrat said...
Wow, another video, a new diamond shaped puzzle, and the cityscape behind it is ruined and destroyed.
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7-05-2007 @ 7:29PM
jferrin said...
The star on the left links to an email address too. I got past the first puzzle and now it's gone. Weirdness!
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7-05-2007 @ 8:43PM
Tom said...
How do you get past the second puzzle- where you need to line up the two different coded letters?
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7-05-2007 @ 8:48PM
William Goss said...
From the e-mail:
"If you're receiving this auto-response message it means that I've gone into hiding. You should be careful now, too. They're likely to start coming after all of us in an attempt to keep the balance of power in their favor. But remember, as our numbers increase as a group, the weaker they'll become.
As you recruit new people to our cause, you might need to share this message as guidance for how to navigate the 5 locks to the key code...
1) The first lock will test your memory. Follow the trail of light and sound, but be careful -- one wrong move will send you back to the beginning.
2) For the second lock, you may need to look to the stars. They will help you find HAAS who will lead your way.
3) The third lock will require you to extinguish all lights but one. Only with one light remaining will you be able to proceed.
4) The fourth lock will let you move all 4 pieces through the control of one. However, unless the three key pieces are simultaneously placed into position, you will not be granted access.
5) The fifth lock will be the toughest. Seek help again from the stars to reveal your key and the message that you must decode. The two working together will open the way.
Good luck.
Van"
Stuck on #3.
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7-05-2007 @ 9:01PM
William Goss said...
All the hints/spoilers you want or need:
http://www.imdb.com/title/tt1060277/board/flat/78835262
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7-05-2007 @ 9:56PM
cynner said...
The third puzzle is the sort of 'leap' puzzle. You can jump the lights into the unlit spot and remove the one between. Like those golf tee puzzles at cracker barrell. We're still on the 4th puzzle. But the Ethanhaaswasright site has been up for a bit and people have been working on the puzzles without any clue about Cloverfield. How did the Ethanhaaswaswrong site link to Cloverfield? Different domain reg than the 011808 site.
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7-05-2007 @ 10:21PM
Rachel said...
The weird thing is that Ethan Haas was the name of the main character from CBS's series "The Class". The show that starred Lizzy Caplan, who is in this new JJ Abrams trailer/film. It seems a tad bit too coincidental.
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7-05-2007 @ 11:55PM
Jack Gladney said...
Now, why do we think these Ethan Haas websites have anything to do with the JJ Abrams movie? Don't you double-check your sources at all on the internet?
Can you point me to just one thing in that flash animated site that suggests it has anything at all to do with 1-18-08?
Ever get the feeling you've been had?
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7-06-2007 @ 1:06AM
James said...
Here is how I know this Ethan stuff is tied to Cloverfield.
I went to Youtube to watch the Cloverfield trailer, well Paramount removed nearly all of them. So, I clicked "Sort By: Date Added." Videos of Ethan's messages popped up, four of them, I clicked to watch one but I was denied. At the top it read "Youtube removed this video due to Paramount..."
So I am sure it has something to do with Cloverfield.
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7-06-2007 @ 3:18PM
James said...
This is how I know Ethan is tied to Cloverfield
I went to Youtube to watch the trailer, I typed in Cloverfield and selected a video. At the top it read
"This video is no longer available due to a copyright claim by Paramount Pictures Corporation." So I selected "Sort By: Date Added." Soon, Ethan's messages popped up, four in total. I clicked on one and the same message popped up- "This video is no longer available due to a copyright claim by Paramount Pictures Corporation."
So that is a pretty good sign that the two are connected.
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7-06-2007 @ 1:44AM
Umbrax said...
Got the solution right here,
http://thebraxcave.com/2007/07/05/solution-for-ethan-haas-was-right/
Cheers
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7-06-2007 @ 6:33AM
Eclipse said...
#9 - It *would* have told us something, if only every post from all 10 pages hadn't been deleted. Very Evil of them.
The more I think about this, and look at these puzzles, etc, the more I feel like J.J. Abrams has decided to bring an H.P. Lovecraft movie to the big screen.
Cthulhu anyone?
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7-06-2007 @ 10:58AM
Ralph said...
When I first saw the picture, I thought that was Glitch's head from the METAL ARMS video game.
http://metalarms.com/
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7-06-2007 @ 12:23PM
James said...
Every hint to the "game" on EthanHaaswasright.com has been deleted from IMDB.COM
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7-06-2007 @ 12:41PM
Gordon Werner said...
Here are the videos (all 5 of them if y'all are interested)
http://rapidshare.com/files/41300138/ethanhaaswasright.zip
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7-06-2007 @ 1:45PM
Dan Lurie said...
Theory:
EthanHassWasWrong is just the anti-marketing rant of some angsty teenager trying to sell t-shirts and has nothing really to do with the alternate-reality game.
Also, IMDB has wiped the entire message board.
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