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Early Harry Potter Reviews: Good, Bad or Indifferent?

Filed under: Drama, Sci-Fi & Fantasy, Warner Brothers, Celebrities and Controversy, Family Films, Harry Potter, Remakes and Sequels

Over at Hollywood Elsewhere, there's been an interesting game of cat-and-mouse going on between Jeff Wells and Warner Brothers around Wells' early review of Harry Potter and the Order of the Phoenix. A couple days ago, Wells posted a "somewhat negative" review, which is not, in and of itself, a shocking development. A rep from Warner Brothers delivered a smackdown from on high to Wells, slapping him with the dreaded "your invitation to the screening clearly stated NO REVIEWS before opening day blah blah blah take it down or you'll never see another WB press screening until you're too old and decrepit to write negative crap about films."

Wells complied with WB's request and took the review down, but noted that the concept of an embargo was a little moot at that point anyhow, given that last Friday -- a full five days before the hotly anticipated Opening Day -- early reviews of the film were run by Variety's Todd McCarthy, The Hollywood Reporter's Kirk Honeycutt, Time's Richard Corliss, Rolling Stone's Peter Travers, New York Magazine's David Edelstein and Patrick Z. McGavin on Emmanual Levy's site. But who's counting? Apparently Wells is, at least, because just seven hours later, his own review was back up, with Wells noting in the comments in response to a reader that, while the embargo had not been lifted, with all these other reviews already out (42 pre-release date reviews as of now on Rotten Tomatoes, with a 74% "fresh" rating), he didn't feel the need to comply with WB and "hold his water."
Now, we do follow the studios requests around embargoes around here, but honestly, I don't really see the point of holding reviews until opening day anyhow. By the day a film like Harry Potter opens, people who really want to see the film have already bought their advance tix and sold out the early screenings anyhow. If anything, positive early reviews of a film like Harry Potter can only encourage those who were holding out for the reviews to go see it sooner rather than later, and if the film is really that good, their word-of-mouth will put butts into seats for later screenings, right? And the hardcore Harry Potter fans, the ones who are buying their tickets in advance, aren't really likely to be swayed from being there opening day by a negative review from Jeff Wells or anyone else.

So really, who cares if reviews come out ahead of the film? I mean, I can see if the studio thinks a film is really going to suck, and they're worried that a slew of negative reviews really might put a dent in their box office, but with a film like this, are early reviews really likely to hurt it? What's your take? Have the early reviews that have come out about Harry Potter influenced you one way or the other around seeing the film? And would a negative review keep you away from it?

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