Will Lohan's DUI Help Boost Box Office for 'I Know Who Killed Me?'
Filed under: Thrillers, Mystery & Suspense, Celebrities and Controversy, Box Office, Newsstand, Movie Marketing
Or, alternatively, which do you think would make more money at the theater: I Know Who Killed Me or Lindsay Lohan talking to Larry King for an hour? In case you've just woken up and Cinematical is the first thing you're reading today (if so, we're honored -- thanks!), La Lohan was once again arrested in the wee hours of the morning and charged with a number of things, including drunken driving and cocaine possession. Apparently, the cops were called when the mother of Lohan's former personal assistant found her vehicle being chased around a parking lot by Lohan. Just another day in the life, huh Linds? Her arrest comes only a couple days before her latest film, I Know Who Killed Me, is set to hit theaters. Since the marketing campaign for that film has been all but non-existent (has anyone even seen a TV spot?), there's a chance all this free publicity might turn out to be great for a film heading into the weekend with little to no buzz behind it.
Although something similar happened the week before Georgia Rule hit theaters (in that case, video of Lohan snorting coke had surfaced online), it did nothing to bolster that film's box office take. Then again, Georgia Rule wasn't very controversial and/or appetizing -- I guess some would call it a "chick flick." On the other hand, I Know Who Killed Me features Lohan playing a stripper -- it's a thriller -- and those attracted to her bad girl image might be more inclined to check it out after seeing her name splashed across the news all week. Keep in mind, each and every single story that mentions Lohan will, at some point, talk about I Know Who Killed Me. And although TriStar Pictures would never admit it, her getting arrested could be the best thing to happen to a little thriller lost amongst the hustle and bustle of this summer's bigger films. What do you think? Will you be seeing the film this weekend? And will Lohan's latest arrest factor into your decision?









Reader Comments (Page 1 of 1)
7-24-2007 @ 5:17PM
Peter said...
Lindsay Lohan isn't a bad girl, she is a stupid girl. This news is just going to make less people want to see it.
And the notion of Lohan playing a stripper isn't nearly as much of a siren's call as, say, Jessica Alba in Sin City. If the actor already has a tainted persona, no one is going to care nearly as much if they play a PG-13 stripper. Alba, however, has always had a pristine image, so the notion of actually seeing that dirtied up a bit worked wonders for those marketing materials.
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7-24-2007 @ 8:17PM
Kurifurisan said...
I've seen a few tv commercials for this during Adult Swim. Even with the Lohan stripping...I just can't see myself dropping good money to see this in theaters.
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7-24-2007 @ 8:24PM
Bubba8193 said...
I'll probably see 'I Know Who Killed Me' this weekend, after I see 'The Simpsons Movie' of course.
But I don't think going to jail and rehab again is going to help boost the film. And I have seen the TV spot once. The film isn't even opening in much theaters, less than 1,500 (I think).
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7-25-2007 @ 8:07AM
Uatu theWatcher said...
As soon as I'm finished with my competency hearing.... I am like so there!!!
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7-25-2007 @ 8:38AM
Anonymous said...
I refuse to fork over my hard-earned money to anything Lohan is attached to. Why should I fuel her drug habit, or add to her bank account which she blows on rehab after rehab, not to mention that phony ankle bracelet?
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7-25-2007 @ 8:48AM
Bella said...
I do not believe her arrest will have any impact on the sales of the movie. I also don’t think that she is that popular among the adult population and that this movie will not be a box office hit. Though I would watch it for free on TV its like Mariah in Glitter you know you shouldn't be watching it, you get that its not a good movie but you just can not seem to turn the channel.
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