Review: Bratz: The Movie
Filed under: Comedy, Foreign Language, Lionsgate Films, Theatrical Reviews, Comic/Superhero/Geek, Games and Game Movies

Today I uttered a sentence that felt as alien to me as anything that will ever flop out from between my lips. To a total stranger I said "One ticket for Bratz: The Movie, please," completely within ear-shot of all the random 12-year-olds (who stared at me blankly) and all the soccer moms who were now corralling their offspring away from the creepy bald single man who just bought a ticket for a movie aimed squarely at 10-year-old girls. And nobody else.
It was a singularly humiliating experience, but even though I have the world's most entertaining job, I don't mind admitting that once in a great while -- that this awesome job ... really ... sucks. Case in point: Not only did I have to withstand the agony of paying money to see a feature-length TV commercial, but I had to do it in full view of the people I desperately wanted to scream at. And here's what I wanted to scream: "Jamming your ten dollar bills into a poop-filled blender would be better than supporting this movie!" But I'm sure the intended demographic would just dismiss me as a security guard or a lunatic, so I opted to keep my mouth shut. And I made extra-careful not to make any eye contact with the pre-teen girls in the audience. I watch 20/20, you know.
To the point: This is one of the worst movies I've ever seen. I'll go as far as to call it one of the worst movies anyone's ever seen. Bratz is one the worst movies a stillborn chicken in Peru has ever seen. All those adjectives the movie critics love to throw around in an effort to make one simple point ("stay away!") are applicable here: Bratz is grating, puerile, limp and lethargic. Flat, listless, amateurish and ten flavors of horrifically inept. It's shallow and formless, confused and obtuse. Pitiful, execrable, wretched, abysmal ... man, adjectives are great. This flimsy excuse for entertainment is so plainly worthless that the only thing a halfway-intelligent ape could possibly think as it unspools is ... dang, people really will do anything for money. Movies based on toys are nothing new. Movies based on toys are also nothing good.
For those who missed Mean Girls or any one of the 27 trillion teen comedies that keep the shelves dust-free at your local Blockbuster, here's your plot: Four teenage girls go to high school, stop being friends, discover the horrors of conformity, band back together for some girl power, and thwart the evil alpha-female who presently rules the school with a glittery fist. If this sounds like something worthy of your ten dollars, I happen to have a poop-filled blender right here.
In the interest of fully explaining how important it is to break down basic stereotypes and racially-created divides, I'll now describe the four girls: The black one who can dance, the Asian one who loves science, the white-girl soccer player, and the Hispanic one who apparently lives with a Mariachi band. (Yep.) You might think this could make for a kindergarten-level attempt at legitimate multi-culturalism were it not for the flick's stunning affection for ... oh yeah, paper-thin racial stereotypes. (Seriously, did a 7-year-old write this movie?) Also there's a food fight.
Directed by tripod aspirant Sean McNamara (one can only assume Robert Iscove was busy elsewhere) with all the artistry of a feature-length Mentos commercial, the movie never once stops to realize that it's wallowing in the very things it alleges to combat. The movie's an unending deluge of squealing mindlessness, blatant product placement, hot young girls in very pricey threads, tons of flaccid platitudes, and more sneering hypocrisy than you'll find in an eternity of Jerry Falwell sermons. (Surely that's what plays on an endless loop down in Hell: Jerry Falwell followed by Bratz!)
Just when you think the agony has subsided and the kids have to go home for supper, a freakin' music video breaks out. (It's like getting root canal before the dentist knees you in the balls on the way out the door.) And don't even get me started on what Jon Voight is doing mired in this sludge-pile. Here I thought Baby Geniuses 2 was pretty much the textbook definition of "nadir" -- but I'd yet to experience the awesome power of "Bratz" -- worthless gimmick movie of today, depressing pop culture detritus of tomorrow.
Reader Comments (Page 1 of 1)
8-04-2007 @ 10:03AM
Johnny Chicago said...
Right on!
This is EXACTLY what I was thinking when I took my kid to go see "Transformers!"
I didn't like the product placement then, and I don't like it now! Apparently enough pimply-faced geeks were "branded" enough in the late 80's/early 90's to go see this shitfest of big bangs and booms and enough CGI to choke out Jar-Jar Binks!
Wow, the power of subliminal advertising...
They were right in the 70's - branding will take over the world, one "consumer" at a time.
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8-04-2007 @ 10:10AM
Peter said...
The vitriol! I love it.
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8-04-2007 @ 10:24AM
Diane said...
great review, I just have one question:
Is it "Josie and the Pussycats" bad? that movie single handedly showed me how bad a movie Hollywood could come up with
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8-04-2007 @ 10:25AM
donny said...
ummm...isn't this precisely the reason why movie theatres invented ticket kiosks?
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8-04-2007 @ 11:58AM
Rich said...
Scott, I get the impression you didn't like this movie for some reason...
:P
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8-04-2007 @ 12:52PM
Curt said...
So you're saying what? Could you be a little clearer on whether I should see this or not?
I get so sick of you reviewers toeing the line and not actually saying how you felt about a movie.
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8-04-2007 @ 4:12PM
Naf said...
Are you saying you didn't like Mean Girls?
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8-04-2007 @ 10:13PM
EatingPie said...
I HATE the Bratz toys. All about premature sexuality, materialism and vanity. Makes Barbie look like a Nun.
And speaking of Barbie... those Barbie straight-to-DVD animated films are actually really good. Somehow, someone somewhere realized this was an opportunity to teach girls about self-esteem, the art, Ballet, Classical Music, etc. Those are some of the best Children's DVDs you can buy, I kid you not!
-Pie
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8-04-2007 @ 11:22PM
Tony said...
Man, if I had to go see that movie for work, I'd definitely use the automated ticket machine!
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8-05-2007 @ 3:27AM
scott said...
dude, Fandango...
It's rape normally, but at least you wouldnt have had to go through the 'Are you a pedophile?' stares.
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8-07-2007 @ 4:26PM
kevjohn said...
"I made extra-careful not to make any eye contact with the pre-teen girls in the audience. I watch 20/20, you know."
What the hell, man?? EVERYone knows those To Catch a Predator shows are from Dateline NBC!
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8-09-2007 @ 11:53PM
Geoff said...
See, I was definitely not going to see this, until I read the review. Now I know just how much it sucks, I may have to attend.
Damn it.
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9-10-2007 @ 5:23PM
Maddie said...
I was forced to take my younger sister and one of her friends to see this film, and, despite being an avid Bratz-doll hater, I didn't mind it too much.
And forgive me for saying, but the film isn't directed at adults, it's directed at teenage/young girls. So I'm not entirely sure the review is worth much, unless you're really a young girl. Which I doubt.
The film has everything girls want...fashion, music, a bit of sports, a bitchy girl to hate, partys, and forever friends. No offence, but I don't really think many adults appreciate that.
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