First Trailer for Jack Black's 'Be Kind, Rewind'
Filed under: Comedy, New Releases, Trailer Trash
You gotta love that title. Is there a better phrase than Be Kind, Rewind to embody the golden age of VHS rental stores? I've often thought that saying would look pretty retro on a t-shirt. In this new comedy from Jack Black, (and you can check out the trailer at Yahoo) Be Kind, Rewind also happens to be the name of a video store. When Black's character somehow becomes magnetic, he erases the store's entire stock of movies on tape. Rather than simply buy new tapes (too logical and not at all funny), Black and co-star Mos Def proceed to produce their own versions of several Hollywood blockbusters including Ghostbusters, RoboCop, and Driving Miss Daisy. Their homemade remakes become quite popular, transforming the pair into local heroes.I thought at first this might be a period piece from the pre-DVD era, but since one of the flick's Black and Def mangle hilariously is 2001's Rush Hour 2, the theory doesn't hold water. As funny as the trailer is, I couldn't help wondering if this might be one of those concepts that would work fine as a Saturday Night Live sketch, but would be hard-pressed to fill out a feature. Michel Gondry -- the man behind Eternal Sunshine of the Spotless Mind , which I loved -- is directing, so I have to think he's got something to say here. Be Kind, Rewind is due in U.S. theaters on December 21.
Reader Comments (Page 1 of 1)
8-09-2007 @ 12:59PM
shawn said...
Yeah! why don't they have DVDs?
I have faith though. I have FAITH
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8-09-2007 @ 1:48PM
moovyphreak said...
Here's the synopsis, with the reasoning behind why the tapes get erased.
Jerry (Jack Black), a junkyard worker who attempts to sabotage a power plant that he believes is melting his brain. But when his plan goes awry, the magnetic field that he creates accidentally erases all of the videotapes in a local video store where his best friend Mike (Mos Def) works. Fearing that the mishap will cost Mike his job, the two friends team up to keep the store's only loyal customer - a little old lady (Mia Farrow) with a tenuous grasp on reality - from realizing what has happened by recreating and re-filming every movie that she decides to rent. From "Robocop," to "Rush Hour," to "The Lion King," Jerry and Mike become the biggest stars in their neighborhood by starring in the biggest movies ever made.
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8-09-2007 @ 3:33PM
Mike said...
This looks so awesome. The trailer has exceed my expectations in both the charm and wackiness departments.
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8-13-2007 @ 4:04PM
Zach Isso said...
Michel Gondry has made up for the disappointment that was The Science of Sleep
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