Katherine Heigl's '27 Dresses' Gets a Trailer
Filed under: Comedy, Romance, Movie Marketing, Trailers and Clips
I could be real mean here and say that the new trailer for 27 Dresses provided me with approximately 27 reasons why not to see the film. Reason number one: When they're using the screenwriter as a main selling point (a screenwriter who adapted someone else's material, mind you), you know they're reaching. Nothing against screenwriters -- we love screenwriters here at Cinematical -- it's just when do they ever use the screenwriter to sell a trailer? Not often. But hey, it's got "Knocked Up's Katherine Heigl!" Yup, that's reason number two -- they actually say "Knocked Up's Katherine Heigl" in the trailer. But if you've ever been a bridesmaid ... 27 times ... then I guess you'll find plenty of relatable material in 27 Dresses.
The film follows a girl (Heigl) who's been a bridesmaid 27 times (realistically, who in the world has been a bridesmaid 27 times?), but never quite found a man for herself. There's her good-looking pal James Marsden (who's prominently featured in the trailer), but he can't marry her till the end of the film. When her sister, as played by the dreadful (but hot) Malin Akerman, accidentally swipes away the man of her dreams (Ed Burns), our bridesmaid complains about it a lot and eventually starts thinking about herself, instead of others. That's about it. That's 27 Dresses. I'm sure there will be plenty of wedding-related laughs along the way, so all you men out there might need to take one for the team because ladies (especially ones looking to walk down the aisle) will want to run to theaters for this flick. 27 Dresses is set to take its vows on January 11.









Reader Comments (Page 1 of 1)
10-03-2007 @ 10:31PM
Fred Philbie said...
You don't want to see it because they're using the screenwriter as a selling point? And yet you say you love writers? Doesn't sound like it to me. Don't you think the writer's previous credits have as much to do in predicting a film's quality as the director's previous credits? Or the actors'? After years of being snubbed, a screenwriter finally gets a little recognition by having his name used in marketing a film, and you mock it. Sheesh.
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10-03-2007 @ 11:24PM
Erik Davis said...
Hey Fred, watch the trailer and you'll see it's their only selling point. And I'd love to see more trailers pimp the screenwriter, but sadly it's only done when they've got nothing better (director, producer -- for God's sake, they say Knocked Up's Katherine Heigl in the trailer!). I don't like it, but it's the obvious truth. They're reaching man, they're reaching.
And I wouldn't have even pointed it out if the screenwriter they do mention had only one semi-big previous credit on a script that was based on other material and a film that succeeded primarily because of Meryl Streep's acting and nothing else.
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10-03-2007 @ 11:25PM
Erik Davis said...
Oh, and I don't want to see it because it looks like shit. The screenwriter thing has nothing to do with it.
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10-04-2007 @ 12:12AM
Fred Philbie said...
I see what you're saying, man. And if you don't want to see the movie because it looks like shit, that's completely legit. To each his own. It's just that your number one reason above seemed to be be indicative of the kind of thinking that keeps screenwriters as the Rodney Dangerfields of filmmaking. Maybe if they used screenwriters to sell movies more often, it wouldn't be such a red flag to you. But to make that happen, it's got to start somwhere. (Granted, maybe this movie ain't the one.)
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10-04-2007 @ 11:15AM
Gina said...
Maybe none of us women has ever actually been a bridesmaid 27 times -- but a lot of us FEEL like we have. :-)
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