New 'Sweeney Todd' Featurette Hits Net
Filed under: Music & Musicals, Casting, Mystery & Suspense, Dreamworks, Johnny Depp, Movie Marketing, Trailers and Clips
A new Sweeney Todd making-of featurette has hit the internet, and any fan of either Johnny Depp or Tim Burton's well advised to check the footage out; of course, as with any piece of marketing making-of material, what the piece doesn't say is almost as interesting as what it does. One of the more notable bits in the featurette is how it almost seems to be bracing audiences for how violent the movie's going to be; this is, after all, a movie about a mass-murderer. Alan Rickman notes with a jovial grin that "There'll be loads of blood spraying all over the place, so if that's your thing, you're going to have plenty of it. ..." So, then, squeamish moviegoers: You can't say you haven't been warned.
Another sequence in the piece offers an in-depth look at the title character's implements of death, the straight razors he used to wield bloodlessly as a barber. After several close-up shots of the wicked-looking blades, Burton notes of Sweeney's tools that "The razors are just an extension of him, really." We then cut to Depp, in character, holding a razor aloft and exclaiming "My arm is complete again. ..." Depp, Burton and a lead character with a sharp object at the end of his wrist; I guess someone thought that it might be wise to evoke the visuals (if not the gentler spirit) of Edward Scissorhands.
But with all the warnings of bloodshed and the invocation of past collaboration in the spot, it's still notable that the piece doesn't mention the film's musical nature, and only includes a brief section of a musical number -- and even that's more spoken than sung by Depp. I guess the question is: Are modern audiences more afraid of musical numbers than bloodshed? And is DreamWorks actively trying to hide Sweeney Todd's Broadway origins?
Reader Comments (Page 1 of 1)
11-28-2007 @ 7:49PM
CalGal said...
I've seen several commercials for the film on major TV channels with the voiceover stating it's the "musical event of the year." That would seem to me that they're not hiding anything about it being a musical. I think they've marketed it so far with a nice balance of music type ads and nonmusic type ads. It's a great looking film.
Reply
11-30-2007 @ 11:45PM
dedpubserv said...
It's called marketing. You market the music to audiences that want musicals, you market horror to audiences that wouldn't think about going to a musical but love horror. I wouldn't be surprised if there weren't at least 4 different campaigns for this film.
Reply
12-04-2007 @ 2:58PM
Katy said...
I'm pretty sure there are 4 different ones, I mean there is even a tv spot that nudges at the fact of it's Christmas date in an amusingly dark way. Thre jsut showing people what they want to see in minor snipetts everywhere. Here it was the tools and (oh my god) Alan Rickman got to put in his two cents, not to mention their little jot about the blood. The others talk about music, or the actors in it, it's just all dispersed in little sections so,no, I don't they are covering up anything really.
Reply