'27 Dresses' Gets a Date Change
Filed under: Comedy, Romance, 20th Century Fox, Movie Marketing, Posters, Polls
Breaking news, hold onto your seats, people. The folks at Fox have just announced (well, late last night) that the release date for 27 Dresses is changing from January 11 to January 18. I know, it's gonna screw up your movie-going plans for next weekend, but don't blame us. Apparently it's taking a while for the news to filter down, though -- as I was sitting down to write this, I was IMing with a colleague who was watching The View (no, I'm not telling which of my male colleagues watches that show, that would be cruel) and he saw an ad for 27 Dresses that still has the release date as January 11. Someone better get their ads changed out. Anyhow, here's the new artwork with the date change reflected, so you can rest easy knowing that you, at least, are better informed than people who watch The View.
The date change is moderately interesting for a couple of reasons: first, the date change squares 27 Dresses and Katherine Heigl off against another film targeted at about the same demographic, Mad Money, which stars Queen Latifah, Diane Keaton, and Katie Holmes. There was nothing really competing against 27 Dresses for the chick demographic group on the 11th -- the only films opening then are The Bucket List (depressing film about dying with Jack Nicholson and Morgan Freeman) and In the Name of the King (directed by Uwe Boll, so what are the chances that one will be any good, really?).
With the move to the 18th, 27 Dresses will now be facing off against Cloverfield (scary monster) and Teeth (scary vagina)so it will be interesting to see how the box office numbers fall out. I'll be immersed in Sundance at that point, so I wouldn't be going to any of them anyhow, but which film are you most likely to check out that weekend?
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Reader Comments (Page 1 of 1)
1-03-2008 @ 5:41PM
Lola said...
Very curious. Seems to be a ton of reasons to not switch to the 18th. I have a feeling everything will be crushed by Cloverfield, but maybe that's just because I run in JJ Abrams fanboy/girl circles..
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1-04-2008 @ 3:29AM
JoJo said...
The posters and billboards I've seen around town for Cloverfield look so nondescript, looking more like an ad for an upcoming TV series (probably one involving a hospital).
I think "27 Dresses" will take the cake as audiences will be starving for a lightweight comedy. "Mad Money" looks promising, but it's not from a major studio, so it probably won't be promoted as well.
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1-04-2008 @ 4:31PM
Z-Girl said...
At least Mad Money looks like it would be fun, and the fact that it's not from a major studio makes me think it will actually be a good movie and not some formula film. Why would Dresses want to lose people to the other movies on the 18th?
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1-04-2008 @ 6:59PM
IndieHindi said...
Why do they keep making this garbage? Moving the date won't help it.
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1-05-2008 @ 7:58PM
Rachel said...
A friend of mine luckily got into the advance screening of 27 Dresses and Mad Money and she said Mad Money is a must see and more hilarious. She didnt enjoy 27 Dresses so much.
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1-06-2008 @ 4:50PM
Heidi said...
Im more curious about Holmes and too bad she's not on the Dark Knight sequel.
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