Harvey Dent Wants You to Join the Fight for Gotham City!
The Dark Knight has launched a new wave of viral marketing. Simply head on over to I Believe in Harvey Dent and enter your e-mail address if you want to join in the fight to save Gotham City. You should receive an auto-response from Dent very quickly. The next step has yet to be revealed, but instructions are to keep checking Dent's site. I hope this campaign will feature threatening voice mails again -- I like getting death threats from Gotham's crooked cops! The last campaign was in December, revealing the new trailer and poster. What do you think we'll see this time? Given who's leading this one, I wonder if we will finally get a glimpse of Two-Face. (Other than the action figure, of course.)
I suspect this will be the first of many viral campaigns focused on Dent -- it is the first we have had since Heath Ledger's tragic death and it is significantly Joker-less. Will we see the Joker online again before the movie hits theatres? Am I wrong in hoping that we will?
Reader Comments (Page 1 of 1)
2-29-2008 @ 11:57AM
Riley Freeman said...
i hope they dont avoid promoting the joker even though mr ledger has passed. heath looked like he did an amazing job as joker and this right now is the only movie im interested in REALLLLY seeing this year. and Aaron eckhart after thank you for smoking he ill watch anything with him in it.
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2-29-2008 @ 3:06PM
AJ Wiley said...
I continue to love the viral marketing.
And yeah, I want the Joker to pop up again too. Ledger's passing was extremely sad, but the Joker's the main villain, and I think it will prove to be Ledger's best onscreen work.
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