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Justin Long Heads to 'Hell'

Could Justin Long be the next Bruce Campbell? Yeah, no, but he is going to follow in Bruce's footsteps. As we already know, Sam Raimi is returning to horror with Drag Me to Hell. First Ellen Page was attached, then Alison Lohman replaced her. But what's a good Raimi horror without a leading man? Variety reports that those shoes will be filled by none other than Justin Long, who will play Lohman's boyfriend.

Not too many details about the film are being released, other than that it will focus on a supernatural curse that falls upon Lohman's character, and it's a morality tale. Seeing that the boyfriend isn't the star this time around, Long could be movie-long help, or quick curse fodder. If the latter, maybe he'll follow in girlfriend Drew's footsteps and not make it past the opening. I would say he bites it quickly...if anyone other than Sam and Ivan Raimi were behind it. So, all bets are off.

The big question, however, is: What does Raimi horror look like post-Spider-Man? Back in the day, he had Bruce Campbell and low-budget beauty, but a lot has changed since then. Will it be a blast to the past with some new spark, a solid mixture of past and present, or be an effects extravaganza that even Ash wouldn't recognize? And speaking of Ash, what sort of role will Campbell inevitably get in this flick?

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