Discuss: What Makes You Go See an Indie Film?
Filed under: Fandom, Newsstand, Home Entertainment, Movie Marketing
The Hollywood Reporter has an interesting piece up on the disappearing space in print publications for reviews of independent films. The loss of print film critics in numerous outlets, coupled with the increasing number of independent films being released each year, is making it more of a challenge for indie films to get reviews of their films in print pubs. Online critics have taken up some of the slack -- we here at Cinematical still review as many indies as we can, in addition to the more mainstream fare, but there's still a perception out there among some that an online review carries less weight than a review printed on paper.
The article has some interesting dueling quotes; THINKfilm's Mark Urman notes, "We're not at a point where Internet writers have the credibility of established media with proven records and editors." Hollywood Elsewhere's Jeff Wells begs to differ, saying in part, "... there are maybe eight or 10 online critics who genuinely matter and are, in the parlance of the trade, 'conversation starters.' Due respect, but insisting that review quotes are still about print critics is generational hubris."
Movie City News' David Poland weighs in as well: " ... It has nothing to do with web critics' credibility or proven records. It has a lot to do with a market that tends to be older and comforted by the familiar."
Obviously, I tend to agree with Wells and Poland on this one. While there is a certain segment of the population that still gives more weight to print, and I don't deny the value of a positive review in, say, the New York Times, the times, they are a'changing, and online media has grown increasingly more reliable and relevant. Ten, fifteen years ago, it was a different world, a world that relied primarily on printing on paper to deliver news. That's just not the case today.
While the internet does make it eaiser for anyone with an opinion to put it out there, I also believe that people are (mostly) smart enough to filter and differentiate in the online world just as they do with print, and that just as people have certain print critics they come to read and rely upon for opinions about film, they do the same with online critics. And I don't see that trend going away; if anything, over time, as print outlets continue to dilute the value of film criticism by firing reputable writers and relying more on stringers, I believe we'll see online critics continue to fill those gaps and build up a base of readers who rely upon their opinions as much as they once turned to print critics.
Myself, I almost never read anything printed on paper these days, with the exception of books. I get my daily news online, I read alternative papers online, I read other film critics online, I have a stable of blogs I read daily. I'm not likely to get interested in an indie film because Mahnola Dargis writes about it, much as I love reading her writing, but if an online critic or film journalist whose opinion I trust and value raves about a film, that definitely catches my interest.
Does the decreasing amount of print space for indie films bother you? Or have you, like me, come to rely more on online film sites to hear about indie films that you wouldn't hear anything about otherwise? What drives you to go see an indie film, whether at the theather or on DVD? Discuss away ...
[via Hollywood Elsewhere ]










Reader Comments (Page 1 of 1)
3-21-2008 @ 9:09PM
faithx5 said...
Not to sound like a brownnoser, but I do make a lot of filmwatching decisions based on Cinematical's coverage, mostly because your coverage of the major festivals is so good. I also pay attention to Spoutblog, Salon's Beyond the Multiplex and a few others (Edward Copeland, The House Next Door). I'll sometimes skim the Times reviews, but mostly because I enjoy the writing styles of Dargis and Scott. (Actually, if I'm honest, I skim most reviews, because I prefer seeing films without knowing much about them--I just look for overall positive or negative impressions, then sometimes come back and read the full review after I've seen the film). So I'd say it's much more likely I'd see an indie film because of a blog, or a friend telling me about it, or because it's from a director or star I follow. I hardly read any reviews in print anymore. My guess is that Poland is right, and it's a generational thing whether you pay more attention to print or online critics.
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3-21-2008 @ 11:21PM
MCW said...
"Have you, like me, come to rely more on online film sites to hear about indie films that you wouldn't hear anything about otherwise? What drives you to go see an indie film, whether at the theater or on DVD?"
K, well, I'm split down the middle with that. I am swayed to see indie movies due to a number of things. The cast, the reviews, the plot, or the buzz. And I can find OUT about indie movies from Cinematical or other online sources (But mostly Cinematical), OR from the best Entertainment magazine, Entertainment Weekly.
The problem with Cinematical for me is that the reviews are often so in depth, they spoil a movie for me. So often, I am forced to skim or skip them. Even if the movie isn't coming out for a year from now, I don't want you spoiling it for me.
I find that Entertainment Weekly does a better job of reviewing without Spoiling (Otherwise they put a spoiler tag on the page), and the reviews are quicker and more concise. Straight to the point.
Now that I'm thinking about it, I also like Reelz Channel's "Dailies" for Movie news (Same news you'll find on this site) and info about all genres of movies. Not to mention my favorite reviewers on "At the Movies with Richard Roeper" every Sunday.
The buzz, cast and plot can come from any source, but the reviews, well I only read the ones that get straight to the point without telling me everything that happens in the process. The point = Is this movie Good, Bad, or Average?
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3-23-2008 @ 12:29AM
AJ Wiley said...
I go see an indie film for the same reasons I go see a mainstream film: Because I'm interested in the story or talent, and because I want to be entertained and stimulated.
Though I do hear way more about indies online than I do in print.
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3-24-2008 @ 5:26AM
Aberdeen said...
I'm with AJ. Before I found Cinematical I depended mostly n Mary Ann's reviews over at The Flick Filosopher as well as reviews in the local free paper in the nearby 5 college town. And word of mouth, of course.
Best of all there's a fabulous independent video store in town who stock pretty much whatever's released. I watch a lot of indies just by scanning the new release shelves (frex, The Independent, w/Jerry Stiller and Janeane Garofalo - damned funny). Hell, you should see their documentary section!
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