Cinematical

The completely deranged practice of watching movies on cell phones just got a boost. The Hollywood Reporter has a story on Sony's recent deal to put some of its classics catalog on AT&T's "Mobile TV" network starting this May. Soon, subscribers will be able to watch movies such as Philadelphia, Stand By Me and Ghostbusters while on the subway or in the dentist's waiting room. Whether or not they will want to is an open question.

To their credit, the honchos behind this seem to recognize that people aren't going to sit there and stare into a tiny cell phone screen for two hours. According to a Sony exec, the objective isn't to get people to watch the whole movie, and they don't expect too many customers to watch Ghostbusters for the first time on a two-inch display. Rather, this is intended for those who've already seen the films and want to rewatch certain scenes on a whim.

Sony, of course, was responsible for the fleeting phenomenon of watching movies on your PSP (portable Playstation), and they don't seem to be giving up on "mobile entertainment." I guess there's been some traction; I have friends who keep up with their favorite TV shows on their commutes. My mind still boggles at the concept of this actually being a viable business model -- Don't your arms get tired? What do you even see in there? -- but I suppose people are starting to embrace anything they can carry with them on their gadgets. I'll leave you with David Lynch's immortal -- and entirely correct -- words on the subject, after the jump.