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Harvey Dent the Hero -- More Viral Marketing

Filed under: Action, Thrillers, Warner Brothers, Fandom, Movie Marketing, Comic/Superhero/Geek, Remakes and Sequels

Dang it! You sit online all week digging up stories for your Cinematical readers and the Sunday you duck offline to take your pug to the dog park, Harvey Dent holds a press conference.

It seems Gotham's D.A. hopeful was supposed to hold a press conference on Sunday at 3pm. Those who were able to get on Dent's website discovered that the press conference had been pre-empted by a hostage crisis. Lawyer Joseph Candoloro Frank Nataro (who was apparently sending e-mails and voice mails giving hints as to what he was up to) took a girl hostage at a coffee shop. Dent ended up breaking into the coffee shop, negotiating with Nataro, and rescuing the girl. What a guy.

Edward sent us a run down of the whole thing that was posted on EyeCraveDVD's forums. Thanks, Edward! And if you'd like to hear the audio of the entire event, it's up via Dent's official site.



Fun stuff. Too bad the majority of the geek world missed out on this one! Dent's persistence, I fear, is going to put him on the bad side of a certain clown . . . and I still think all this viral stuff is leading up to a Two-Face reveal. The way they keep dangling these press conferences though, it will probably hit when we least expect it. I'd love to think it was all a big ploy and that we won't actually see Two-Face until the movie -- but you know that probably isn't going to happen.

The Dark Knight opens July 18th, 2008. Plenty of time to keep us chasing cakes, bowling balls, and campaigning for the handsome Dent.

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