New 'The Dark Knight' Trailer Premiering Sunday, Crappy Version Online Now
Filed under: Action, Thrillers, New Releases, Warner Brothers, Fandom, Movie Marketing, Comic/Superhero/Geek, Remakes and Sequels, Trailers and Clips
The Joker launched his latest viral campaign -- and to be honest, I think it was a little lackluster. Nothing has approached the Internet-wide madness of the bowling ball hunt, and Jim Gordon didn't see fit to contact many of us for the next one.Probably the most disappointing aspect of it was that despite the online community participating wholeheartedly, none of us got the trailer payoff. Roughly 300 people in the targeted cities were invited into movie theatres to watch the trailer on the big screen. The rest of us have to wait until Sunday, when it will premiere online.
I guess this is what comes of throwing our admiration behind a villain. He never looks out for you in the end! Maybe I'll sell him out to Jim Gordon after all!
At least you all have something to mark on your calenders this weekend. Inevitably though, a bootleg has appeared online. It is bad quality and may be gone by the time you read this, but it's available here. I'm not embedding it because Warner Bros will inevitably ask us to take it down, and I want to see this in the official Quicktime quality. Don't you?
Do you suppose this is the last viral campaign we are going to get? As I'm not watching the bootleg (call me a purist!), I have no idea if we see Two-Face. If we don't, that could be another big viral reveal, but it seems to just be winding down. Which is a bummer, as I never landed so much as a Joker card!
The Dark Knight opens July 18th.
[via SuperheroHype.com, and Ingen Ra, who also sent us the trailer]
The Rocchi Review -- With David Poland of Movie City News
400 Screens, 400 Blows - July Fourth Movies
Discuss: Are Studios Ruining Older Films on Blu-ray?
Fan Rant: No One Can Hear You Screen
Cinematical Visits MOMA's "Dali: Painting and Film" Exhibit
_thumbnail.jpg)
_thumbnail.jpg)
_thumbnail.jpg){kind=spacer}
_thumbnail.jpg)
Reader Comments (Page 1 of 1)
4-29-2008 @ 10:41AM
nicely said...
I was really disappointed at this viral stint too...
A simultaneous call from Gordon and text from Joker (on Bowling Ball hunt phone) had me expecting something huge...
Then the next leg was out of my area, and not even that exciting. The older phones (from the Cake hunt) got this text too so hopefully some additional Joker correspondence will be "all part of the plan."
Reply
4-29-2008 @ 12:13PM
Midnight13 said...
We still got three more months. I'd like to see something in "real time" for the ending. Something to the effect of on July 17th we get an e-mail saying "Tomarrow we make our move. See you at Gotham Bank Clowns", which leads directly into the "prologue" that was released months ago. I'm a little worried if all the viral stuff just ends. I was expecting it to end when the first full length trailer premired, but it didn't. So I would expect the game to play out up till the movie's release date.
Reply
4-29-2008 @ 1:26PM
Ryan S. said...
I don't know why you guys what to see what Two-Face is going to look like so badly, wouldn't it be better to go into the movie and be totally surprised?
Reply
4-29-2008 @ 9:19PM
tpo-yo! said...
You know what? I'm kinda ashamed to write this, but I don't think I like what I'm seeing from Ledger's performance. Granted, he was a dynamic actor, but this Joker is just too realistically gritty for me.
Reply
4-29-2008 @ 11:16PM
Dana said...
The hype around Ledger is not getting to me either. I hope the critics will be professional enough to critic his work not rave out of pity because he died tragically in RL.
I despise the love interest in the form of Maggie Gyllenhaal.
Reply
4-30-2008 @ 12:21AM
Ray said...
Harvey Dent gets plenty of time in the new trailer, but Two-Face doesn't. Although there was a very brief shot of what appeared to be part of the transformation...Seriously, it was awesome. I truly envy the lucky few who won the 'defaced' reels.
Reply