Is 'Speed Racer' in Trouble?

Filed under: Sci-Fi & Fantasy, Warner Brothers, Box Office, Family Films, Movie Marketing

Well, as probably the biggest Speed Racer booster on this blog (I see the movie Tuesday night, and James's review was music to my ears), I guess it falls to me to report the bad news as well. If you believe tracking numbers -- and you might justifiably be skeptical about them (David Poland likes to hammer on the point that they don't capture the teen demographic) -- then there's good reason to think that the movie might come in a distant second to Iron Man when it hits theaters this Friday. The Hollywood Reporter's sources peg it at $25-35 million for the weekend, which would be perfect positioning for it to eat Iron Man's dust. Warner Bros.' efforts to control expectations notwithstanding, it would also be a pretty big disappointment for one of its major summer tentpoles.

I can't say I'm surprised -- as I warned a couple of weeks ago, this is an expensive brand-name release where the target audience has never heard of the brand name. As someone with a soft spot for the Wachowskis (I only abandoned ship on The Matrix after Revolutions rather than Reloaded, and one day I'll write up a defense of the latter film), I was hoping to see them return to the top of the A-list. But if we're being honest, the Hollywood Reporter's estimate seems right to me. So I'd settle for a bow that isn't embarrassing.

Who's going this weekend? Anyone?



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