Cinematical

I guess whether we like it or not, viral campaigns are hot, hip and here to stay. Universal pictures has launched the viral site for Timur Bekmambetov's Wanted, and it all revolves around a shadowy group known as the Fraternity of Weavers. Now for the tricky part: to crack the code on the website you must enter five secret words to earn a peek at the handbook for the fraternity -- plus you get a little bit more info behind Angelina's bad-ass hand tattoo. So if you're the kind of person who likes puzzles, then feel free to figure it out on your own. But, if you're like me and a little impatient, you can click over to Coming Soon and they have the solution -- I won't spoil it here.

Wanted is based on Mark Millar's graphic novel about an everyday schmo (as played by James McAvoy) who turns out to be the heir to a secret society of assassins. Angelina Jolie stars as Fox, the second in command and mentor to McAvoy. Morgan Freeman plays the elder statesman and co-founder of the group, while hip-hop artist Common stars as the weapons expert, The Gunsmith.

The viral site provides plenty of background info on the history of the ancient fraternity, but for the most part it's a bunch of spiritual mumbo-jumbo about fate, destiny, the Cathars, and ancient weaving cults -- oh, and plenty of Wikipedia links. There's also a sign up page if you're interested in becoming a member of the fraternity (hazing optional?). One imagines more viral goodies will most likely show up at some point before Wanted opens in theaters on June 27th.