Indy Flashback: The Classic Trailers
Filed under: Fandom, Movie Marketing, Trailers and Clips, Stars in Rewind
Raiders of the Lost Ark, of course, is the only Indiana Jones film without "Indiana Jones" in the official title. It's hard to quibble with the original decision, as Raiders' producers could hardly have been expected to guess that its whip-wielding hero would become a sensation in his own right. But it's still kind of funny to watch this original theatrical trailer for Raiders, which basically ignores Harrison Ford in favor of the fearsome, mysterious Ark of the Covenant, "protected by forces beyond imagination" and "desired above all treasures on earth." Of course, it turned out that, with Raiders as with the rest of the franchise, no one gave a damn about what exactly Indy was chasing so long as he chased it with wisecracking flair. (This alternative trailer is more on target.)
By the time Temple of Doom rolled around, Paramount had gotten the idea, with the voiceover guy intoning: "If adventure has a name, it must be Indiana Jones." Indeed. Check out the original Temple of Doom and Last Crusade trailers after the jump.
Indiana Jones and the Temple of Doom
Indiana Jones and the Last Crusade
Reader Comments (Page 1 of 1)
5-19-2008 @ 12:24PM
brian said...
Actually, I believe Lucas has changed the name of the first to read Indiana Jones and the Raiders of the Lost Ark...I'm not Lucas-hating...(though I do despise his creative bankruptcy)...but I think correctly that it's been officially changed now.
As for the first half of that Indy trailer, man...it manages to sap all the fun from the movie, and that narrator sounds like he's gonna slit his wrists...thankfully the end picks up a bit....
I seem to remember a trailer that started with Indy stepping out of the shadows in the beginning...an iconic moment, not doubt...maybe that was a re-issued trailer...
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5-19-2008 @ 3:15PM
Peter Martin said...
The DVD set shows the title as "Indiana Jones and the Raiders of the Lost Ark," but the original title is still intact on the movie itself.