Eva Mendes is a Bad Girl -- New Poster From 'The Spirit'
Filed under: Action, Noir, Lionsgate Films, Fandom, Newsstand, Movie Marketing, Comic/Superhero/Geek, Images, Posters
Well, if chewing diamonds is a dead giveaway -- no, Ms. Saref, you do not. If you were dying for a new Eva Mendes poster, Yahoo! Movies has debuted a new one from The Spirit. Click on the photo to see a giant version.
So far, two posters out of five have featured Sand Seref, which seems rather unfair to the titular hero and the man behind the mask, Gabriel Macht. I think it is disappointing that the early marketing is pandering to the geek stereotype. Fans of the Will Eisner series read it for the main man, not his femme fatales, so putting him on posters is a safe bet for those ticket buyers. As for non-fans, they don't know Sand Seref from the Spirit at this point, so either poster will elicit a "Hmm." I suppose featuring Mendes as opposed to Macht gets a "Hmm, Mendes is hot," but does it really excite interest in the film itself? Then again, I am not a guy, so perhaps this is more memorable in the long run. But to me, it seems akin to putting Virginia "Pepper" Potts or Betty Ross on an Iron Man or The Incredible Hulk poster. Of course, it is a long way until December 25th, and there will be many posters between now and then.
Are you liking this poster, or are you wondering "Where's my Scarlett Johansson / Silken Floss poster?" instead?
So far, two posters out of five have featured Sand Seref, which seems rather unfair to the titular hero and the man behind the mask, Gabriel Macht. I think it is disappointing that the early marketing is pandering to the geek stereotype. Fans of the Will Eisner series read it for the main man, not his femme fatales, so putting him on posters is a safe bet for those ticket buyers. As for non-fans, they don't know Sand Seref from the Spirit at this point, so either poster will elicit a "Hmm." I suppose featuring Mendes as opposed to Macht gets a "Hmm, Mendes is hot," but does it really excite interest in the film itself? Then again, I am not a guy, so perhaps this is more memorable in the long run. But to me, it seems akin to putting Virginia "Pepper" Potts or Betty Ross on an Iron Man or The Incredible Hulk poster. Of course, it is a long way until December 25th, and there will be many posters between now and then.
Are you liking this poster, or are you wondering "Where's my Scarlett Johansson / Silken Floss poster?" instead?
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Reader Comments (Page 1 of 1)
6-09-2008 @ 10:17AM
Jim said...
Having zero familiarity with the source material, I would say this is NOT a good poster. It looks extremely lazy and looks like someone with only basic computer and design skills put it together.
However, if the movie is about campy vampires from the 1940s, then maybe the poster works because that's the style that is on display there (other than the diamonds/jewelry which seem out of place on the poster).
Reply
6-09-2008 @ 10:57AM
Kaeli said...
On the one hand, Frank Miller's always been about crafting good characters, and I can see the desire to showcase characters rather than spectacle in your advertising, if you're Miller.. but on the other hand, this is definitely a poor effort.
As for using the Spirit in these ads rather than the ladies... well, as we've seen in the past, Mr. Miller is a sucker for his femme fatales, perhaps even moreso than the titular hero.
As a sidebar, the relationship between Denny Colt, aka The Spirit, and the lovely Sand Saref is a complex one in the source material... I do hope it's not reduced to "she's hot because she's so bad" in the film. :/
6-09-2008 @ 10:36AM
Paul Arnette said...
Posters like this one and virtually every other piece of promotional material for this movie give me the sneaking suspicion that it is shaping up to be a disaster The Phantom/The Shadow-proportions.
Reply
6-09-2008 @ 3:49PM
paul said...
Eva Mendes is one hot chica. And she should resist directors using her like they did in We Own the Night.
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6-09-2008 @ 6:19PM
julez said...
I disagree with the negative feelings towards this poster. I think Eva looks beautiful, mysterious, and enticing. I am intrigued by her character and it draws me into wanting to see the movie.
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6-11-2008 @ 7:13PM
AJ Wiley said...
All I can say is that it's definitely sexy.
Reply