'Kit Kittredge' = 'Sex and the City' for Little Girls?
Filed under: New Releases, New Line, Warner Brothers, Family Films, Movie Marketing, Picturehouse
Before we get the sequel to and the potential copiers of Sex and the City, we're in for a summer of comparative marketing. Already we've seen a new trailer for The Women, which arrived well-timed on the heels of the Sex in the City box office reports. Now, thanks to some insightful reporting from the New York Times, we find out that Kit Kittredge: An American Girl is just like Sex and the City, only its for little girls. Like the recent hit movie, Kit Kittredge comes with a built-in audience thanks to the successful American Girl property, which consists of dolls, books and TV movies. Also, yes, it's mainly for females. Oh, and it's a Picturehouse release, meaning its pretty much being released by the same studio (New Line, now a division of Warner Bros.) that brought us Sex and the City.Interestingly enough, The Women is also Picturehouse, and this summer's other big female-geared movie, The Sisterhood of the Traveling Pants 2, is Warner Bros. Hopefully another article can point out that the sequel is just like Sex and the City, only for teen girls. Then all we'd need is for Warner Bros. to make my desired big-screen Golden Girls movie (with original cast, of course), because it'd be just like Sex and the City, only for older girls. Unfortunately the series was produced by Disney, who'd likely hold on to the film rights.
As the Times points out, there will be special promotional tie-in movie-dinners at the in-store American Girl cafes (located in NYC, Chicago and L.A.) that sound like the viewing parties (and bars pushing cosmos) associated with Sex and the City. So, will women who went to see Sex and the City with their girlfriends now go see Kit Kittredge with their daughters (or nieces, or little sisters, or "little sisters," etc.)? We'll find out Independence Day weekend, after Kit Kittrede: An American Girl opens on July 2.
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Reader Comments (Page 1 of 1)
6-10-2008 @ 4:52PM
V.M.L. said...
I don't see how KIT KITTREDGE is a "SEX AND THE CITY for girls." In fact, they're nothing alike. Its suppose to be about Kit and her friends solving a mystery to save her family. Its not about a group of women who like shopping, dating, and talking about their sex lives.
I'm not a SATC fan but I use to love the American Girls line when I was a kid.
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6-10-2008 @ 6:59PM
Gina said...
There is something very, very wrong with that post title. (Yes, I know what you meant, but just the thought of it . . . ick.)
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6-10-2008 @ 7:10PM
Kim Voynar said...
American Girls are primarily targeted at girls, yes, but the movie is not terribly girl-centric. I took my four to see it -- two girls, two boys. The boys loved it just as much as the girls did. There are several boy characters who are pivotal to the story, and there's adventure and fun both genders will enjoy.
I'll have a full review up opening weekend.
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6-11-2008 @ 10:06AM
Melissa Silverstein said...
I was pretty offended that Hollywood just took a moment and had to look so far to a girl to find the next movie to market to women. Jeez, just shows how limited the pipeline is. Why didn't they think to move up The Women to build on the Sex and the City market.
I have a whole post up on this at my site: www.womenandhollywood.com
Melissa Silverstein
Women & Hollywood
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