Cinematical Seven: Most Overly Used Lines in Trailers

(With the Cine-staff off on a late-July mini-vacation, we thought it'd be fun to bring you some of our favorite pieces from years past. Enjoy!)
Part of my job involves watching every single trailer that comes through the pipeline, and, in most cases, writing about it. Thus, it pains me to keep hearing the same old voice-over lines from the guy with the deep voice. A friend of mine, a comedian by the name of Jeff Sussman, once did a bit on the movie trailer voice-over guy. In it, he speculated what it would be like to live with the movie trailer voice-over guy. Do all of his dinner conversations begin with "In a world ... where chicken cutlets and mashed potatoes come together ...?" It was a pretty funny routine, and Jeff had the voice down good, but I can't blame the movie trailer voice-over guy (who has a name, but I like calling him that) because those lines are written for him.
Personally, I'd like to take a stand today! No more of this! The following lines have been used in countless movie trailers, and I feel it's about time we officially retire them. And if we somehow survive this impending writer's strike, perhaps we can get a little more creative; ya know, write stuff for the movie trailer voice-over guy that we haven't already heard a million times before. From this day forward, I urge all of you to take a stand and help us ban the following lines of dialogue from showing up in future trailers. Think about the children, people! This one is for them ...
"What he/she needed most was right in front of them the whole time ..."
I just heard this one ... for the umpteenth time ... in the trailer for an upcoming film that I won't mention. First off, why even say this line? Doesn't it ruin the entire ending of a film? If Jack (a struggling artist with a fear of circus clowns) meets Jill (a beautiful single girl who just happens to be a circus clown), isn't it obvious that finding her will help solve his problems? Do we really need to add on the extra line: "And what Jack needed most was right in front of him the whole time." Who cares, honestly. This line shows up in the trailers for a majority of romantic comedies, and every time I hear it I want to throw something at the screen. Let's come up with something a tad more original, like, for example: "And what Jack needed most ... was to get laid." Now that I'd buy a ticket for.
"In a world ..."
I couldn't even begin to count how many times I've heard the words "In a world" open a trailer. In what world? This world? Is it me, or does every movie take place "in a world?" Where else would they be? We know every film takes place in some world; do we need to constantly be reminded of this? "In a world called Boston, where citizens talk with funny accents and pray to something called the Red Sox ...." Lose it, we don't need this anymore -- and never needed it in the first place.
"And everything was fine until (blank) entered their life ..."
And that's when they'd cut to Robin Williams doing something bizarre -- cue laughter. This line is used in trailers for films that revolve around seemingly ordinary individuals who, for some reason, wind up watching someone who's completely opposite of them stroll into their lives. It's a plot that's been around for ages, and a line that used way too much in trailers. Not that it doesn't make sense, it does (even though the majority of our lives are not fine, were never fine and will never be fine), but this one makes the list simply because I'm sick to death of hearing it.
"There was only one problem ..."
There's always one problem, ever notice that? It's not three problems, or seven problems, it's one problem ... and if that problem gets solved, everyone will live happily ever after. Just once I think I want to hear: "Jack had seventeen problems, and if he can just solve eleven of them, then the urge to jump off a building should go away." No one ever has one problem; when will Hollywood admit that?
"Now he/she's got one last chance to make it right ..."
The way movies are today, that one last chance to make things right usually turns into several last chances -- and if you're talking about an M. Night. Shyamalan film, then most likely the character will realize that one last chance never existed in the first place. Why not be up front about it, and tell us in the trailer that, while the character thinks they have one last chance to make it right, they'll go through several attempts because, well, they need to fill up an hour and a half with something.
"It was supposed to be a routine ..."
If it's a cop movie, then this line will almost always be in the trailer. "It was supposed to be a routine traffic stop ... but when Smith showed up, EVERYTHING changed." Problem is, when it comes to police officers, nothing is ever routine. Every call is different, every assignment has the potential to go wrong, so why is it this line always shows up when a cop is on screen. I don't get this line. I'm sick of this line. And I'd like it to go away. And whenever it appears on screen, you already know where they're heading. Like we'd ever hear, "It was supposed to be a routine drug bust ... and, as always, it was routine. Nothing bad happened. Phew."
"For anyone who's ever had a dream ..."
Whenever I hear this line, uttered during the trailer for some uplifting, tear-jerker (used mostly for sports dramas, etc), I've always felt bad for the people who've never had a dream. Because, then, this movie wouldn't be for them. And then I realize -- wait a second -- who hasn't had a dream? We all dream at some point, and some of us remember our dreams, some of us do not. And who hasn't had a long-term dream -- like, to win the lottery? Yup, yet another line that makes absolutely no sense whatsoever. Why even say it? It's pointless.
So, which lines did I miss? And bonus points to the person who can come up with their own trailer dialogue and incorporate all seven of these lines ..."









Reader Comments (Page 1 of 1)
7-29-2008 @ 9:28AM
Dan said...
Reminds me of the Mr. Show sketch, "Coupon: The Movie."
http://www.youtube.com/watch?v=LLnoLmCqT30
Reply
7-29-2008 @ 9:37AM
Nail Man said...
I loathe horror trailers concerning innocent men in mundane jobs caught up in sinister plots: "John Everyman is about to find out that journalism/driving a cab/waiting tables/climbing ladders/flower arranging/tending penguins/knitting miniature models of Scottish churches/being an idiot/actually murdering people... CAN BE MURDER." Of course it can be murder! Everything can! This line makes me punch myself in the head until I pass out.
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7-29-2008 @ 10:25AM
Mike said...
Janeane Garofalo had a stand up bit about this. She riffed on the line "In a world..." that you so sorely forgot in your list.
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7-29-2008 @ 10:27AM
Mike said...
Damn these eyes!!!!
It was right there in front of me.
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7-29-2008 @ 10:33AM
gs942002 said...
hahahahahahahahaha this is a really funny article hahaha
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7-29-2008 @ 11:27AM
Mack Swift said...
This time........it's personal.
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7-29-2008 @ 11:55AM
Eric H said...
In a world where no one cares for their fellow man a disillusioned cop finds what he needed most was right in front of them the whole time. It was supposed to be a routine traffic stop but there was only one problem... Love was behind the wheel. Their romance was that of fairy tales and everything was fine until he entered their life ... For anyone who's ever had a dream, a dream of love and love lost this is the movie for you. Cliche! A film about everything!
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7-29-2008 @ 12:24PM
Eddie said...
Don't crucify me if I'm wrong, but I believe Pablo Francisco had the "movie trailer guy" bit (complete with a spot-on impersonation) several years ago. One of the funniest stand-up bits I've ever heard that still makes me chuckle to this day! If you care to check it out, it's on his "Knee to the Groin" album.
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7-29-2008 @ 12:44PM
Dan said...
Don't blame the voiceover guys, they've just got great intonation:
http://www.youtube.com/watch?v=JQRtuxdfQHw
The Disney guy and his theme music are the best.
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7-29-2008 @ 1:22PM
spincast said...
I think a lot of these were included in the trailer for Seinfeld's Comedian movie.
One of my all time favorite trailers.
http://www.youtube.com/watch?v=yXbFuNQwTbs
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7-29-2008 @ 1:49PM
newbluebaby said...
"There is only one rule... there are no rules."
"It's either kill or be killed."
Reply
7-29-2008 @ 1:57PM
Batzarro said...
http://www.seventhsanctum.com/generate.php?Genname=actionfilm
Here's something for your trouble!
Reply
7-29-2008 @ 2:01PM
Batzarro said...
"Then the hunter becomes..." Oh, I bet you can finish that!
Reply
7-30-2008 @ 11:49PM
William Goss said...
"One unlikely team..."
Reply